mums in business july 16 2013
DESCRIPTION
Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.TRANSCRIPT
Des WalshSocial Media Strategist, Business Coach
& LinkedIn Specialist
Mums in BusinessJuly 2013
Disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the LinkedIn Corporation.
Note: due to a last minute mixup of files (by me, Des) these slides were not actually used at the July 16
presentation – extemporised presentation!
How I Discovered the Power of LinkedIn
Purpose
Why LinkedIn?
What Value for Your Business?
What We'll Cover
6 point success plan Some basics Some advanced stuff 30 Day Linking Blitz Q & A
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates
6 Point Success Plan
Professional Profile – 6 Basics
1. Professional Headline - customise
2. Professional photo
3. Summary – see following slide
4. Skills – see linkedin.com/skills
5. Customise web links & profile link
6. Use multimedia
Summary – 6 Points
1. Your ideal client's concerns
2. What you do
3. Your typical clients
4. Benefits your clients get
5. URL for more info
6. Add media
Skills & Expertise
For skills being searched for, see linkedin.com/skills
Skills Search
Company page
Company page – products &/or services
Network Strategy
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
participate (in sharing mode)
Grow your network strategically
Use Advanced Search
Inviting to connect
Remind
Flatter
Intrigue
All-new Contacts Page
All-new Contacts Page – Optional Views
Use Profile Options for CRM
Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you ask!
Groups
Updates
Reminder – the 6 Point Plan
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates
30 Day Linking Blitz
The 30 Day Linking Blitz is a collaborative project,
in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30
day period, so as to amplify our LinkedIn presence,
reach and influence.
#30dlb | http://30daylinkingblitz.com
Next Blitz starts Monday 12th August 2013
My LinkedIn Services
LinkedIn profile makeover
LinkedIn profile Done For You
Personal LinkedIn strategy
Company LinkedIn strategy
Corporate workshops
Details at http://deswalsh.com/linkedin
Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
LinkedIn services
http://deswalsh.com/linkedin
Linking Edge podcast
- http://linkingedge.com
Copyright stuff
All logos in this slide deck are copyright the respective owners. The
slide deck is copyright © Des Walsh 2013. Please ask Des -
deswalsh(at)gmail.com - if you wish to use it for other
audiences: permission will not be unreasonably withheld.
Image credit: Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0