ncass - personal branding and linkedin

LINKEDIN WORKSHOP 2011

James Taylor - @macs_jamest

Who am I? Who are Macs?

LINKEDIN WORKSHOP 2011PERSONAL BRANDING

If you use Social Media……you already have a

PERSONAL BRAND

The Social Opportunities:

Your biggest ROI:

Linkedin – Your ability Who uses it every day? Who doesn’t use it at all? What one thing do you hope to take from this evening?

Why is it so powerful?Over 235 million users worldwide12 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = YOU!Based on “Key Word” criteria & BOOLEAN searchIt’s not Facebook BRAND YOU

Who’s Using Linkedin… and Why?

University students Graduates Job Hunters MD’s of SME’s HR Teams in Blue Chip Interviewing Line Managers The entire recruitment industry Buyers/Procurement

What’s in it for you…?

What are your clients up toNew FD’s or MD’s in the marketIn Professional Services – Market Intel = career currency

What’s in it for you…?Build a network with other young professionals – the further your career progresses = not what you know its who you knowIn your 40’s, 80% of career opportunities come via your network – so start building it nowIt’s a way of you controlling communications with headhunters once qualifiedPeople you deal with today… will you need them in 10 years time?

What’s in it for you…?

Digital is here to stay – if you’re not ‘with it’ you’ll be left behindHelp promote your employer brand = recruit the best grads

LINKEDIN WORKSHOP 2011SUGGESTED ACTIONS…

SMART PROFILES - youMy assumption – visibility & contactabilityKeyword/s and Scoring – ensure people you want to find you, can find you.Name & contact details in headline – be the easiest person (like you) to contact.Be memorable - visuallyGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”

Here’s one I made earlier…

The Search…

The Results

GROUPS & LIONSThere really is a group for everything you can imagine Get involved in Group Discussion If there’s only 1 Group you join… Company Alumni

LIONs

Searching How to use Boolean search… Saving (Boolean) Searches to increase efficiency…

Other Social Sites

We believe that you should be using…

Facebook – to keep in touch with Ryan through your career!

Slideshare – as a learning portalAnd wordpress – to blog – build your brand

Q&A…. And a quick

Just in case you’re interested…

You can click here to engage with Macs via the various social channels – http://www.macildowie.com/about/social-mediaMacildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/dream-job

Thankyou & Good Luck@macs_Jamest