Personal Branding and LinkedIn Marketing Presentation 2016

Download Personal Branding and LinkedIn Marketing Presentation 2016

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Jasmine Sandler Digital Marketing Consulting & Training A Deep Dive into how to use #LinkedIn and #Social #Branding

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

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LinkedIn Marketing Expert as awarded by Google Small Business in 2016

SOCIAL MEDIA Strategist since 2005 Fortune 1000

Global Keynote Speaker on LINKEDIN & SOCIAL BRANDING

CEO Agent-cy Online Marketing B2B SOCIAL & SEO AGENCY

Lead Instructor & Trainer LINKEDIN & SOCIAL MEDIA

Social Media Author: Branding & Sales: The LinkedIn Way , How to Brand Yourself Online Like A CEO

Media LinkedIn Subject Matter Expert NBC, CBS, Incisive Media, Google SMB

C-level Social Media & PERSONAL BRANDING Consultant

INDUSTRY THOUGHT-LEADERSHIP#SOCIALBRANDING @Jasmine_Sandler

SUCCESSFUL SOCIAL BRANDS

SuccessfulOriginalCEOInclusiveAction-OrientedLeaders

JASMINE SANDLER DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler

#SOCIALBRANDING @Jasmine_Sandler

OPPORTUNITIES FOR YOUIN SOCIAL BRANDING

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER#SOCIALBRANDING @Jasmine_Sandler

POSITIVE MEDIA ATTENTION

Influential Bloggers in Your Industry Will Notice You

Online Media in Your Industry will Want Your Insight in their next Breaking Story

The Media uses LinkedIn , Twitter and G+ to find the next BIG story

www.jasminesandler.com | @Jasmine_Sandler

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER#SOCIALBRANDING @Jasmine_Sandler

SEARCH VISIBILITY

For your target to find and engage with youwww.yourlinkedinpage.com

For your target to find and engage with your companywww.yourwebsitehomepage.com

For your target to find information about your products & serviceswww.yourserviceslandingpage.com

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER#SOCIALBRANDING @Jasmine_Sandler

BUILD A STRONG REPUTATION ONLINE

#SOCIALBRANDING @Jasmine_Sandler

Create A Unique & Strong Position. Win Online Market Share.

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

DRIVE AUDIENCE ENGAGEMENT

A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth.

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER#SOCIALBRANDING @Jasmine_Sandler

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERDeveloping a SOCIAL BRAND requires the proper use of online channels including social media to create impact and visibility of that personal brand. DEFINITION OF THE SOCIAL BRANDPersonal Branding is the marketing practice of developing monetary value around a person instead of a corporation.#SOCIALBRANDING @Jasmine_Sandler

LYNETTE ADD IMAGE9

GOAL PLAN FOR YOUR SOCIAL BRANDBy creating specific BUSINESS GOALS and targets, you have a better chance of driving success from your investment in your Social Brand.GOALS

BRAND AWARNESS

SALES

MEDIA ATTENTION

INVESTOR ATTENTION

CAREER TRANSITIONStart by thinking what your quantified goals are for the long term and then breaking this down into month by month projections

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

#SOCIALBRANDING @Jasmine_Sandler

Move these to the right make them look better as bullets, have lynette add a chart that shows sales figures10

CREATE YOUR SOCIAL BRAND NICHE

SOCIAL BRAND NICHE

Your Niche will define your unique corner of the market

Your Niche will define your Social Brand Focus and Success.

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

#SOCIALBRANDING @Jasmine_Sandler

Gali increase fonts move to right have room for image have lynette have an image of a niche or unique brand11

DEFINE YOUR ONLINE BRAND STYLE

What is your AUTHENTIC Voice?

How Does your Audience ENGAGE?

What COMMUNICATION Style Do You Possess?

What IMAGE Do You Need to Portray?

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER#SOCIALBRANDING @Jasmine_Sandler

LINKEDIN

LinkedIn is THE Social Branding tool for Business Professionals

All-Star Profile

Blogging Opportunities

Networking Opportunities

Groups Opportunities

Media Opportunities

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERwww.linkedin.com/in/onlinebranding

LINKEDIN STATS

LinkedIn: #1 B2B Social and Sales Networking Tool (93%)

445+MM Global Business Professional users

Qualified Sales: Your Decision-Makers are on LinkedIn (80%)

Opportunities to become part of an Influencer Ecosystem

Writing Platform for Thought-Leadership Development

Warm lead machine Over 3 Million Groups

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERwww.linkedin.com/in/onlinebranding

CREATING A KILLER PROFILE

Linkedin.com/in/onlinebranding

The LinkedIn Personal Profile Should Drive Target Visibility & Engagement

Choose a Headshot & Background Image that defines your Personal BrandUse Your Top 3 Skills to Define Your HeadlineCreate a personal URL that defines your Social Market PositionCreate a Summary that tells your story and quantifies your experience/resultsUse strong multi-media to tell Your StoryVideoInfo graphicMotion GraphicLink to Audio InterviewsPDFUpdate your LinkedIn Profile Frequently

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERwww.linkedin.com/in/onlinebranding

LINKEDIN CLIENT EXAMPLE - RESULTS

WWW.JASMINESANDLER.COM

RESULTSAverage of 1 new qualified lead or introduction/week

After only her corporate Sales Training and initial follow up with me, Jasmine has already delivered qualified leads to me on LinkedIn.

Related Professional Background Image What Whitney SellsProfessional Welcoming Headshot - currentHeadlines delivers 1. Individual Market Position 2. Credibility 3. What She OffersCustom Domain created : in/com/manhattanrealestate to support niche Custom Text for Anchortext created : REAL ESTATE ADVISOR#SOCIALBRANDING @Jasmine_Sandler

LINKEDIN CLIENT SUMMARY

WWW.JASMINESANDLER.COM

Professional Summary

-Highlights keyword phrase and area of focus-Delivers professionalism -Drives Credibility-Shares credentials and what sets her apartCall to Action with specific qualifications#SOCIALBRANDING @Jasmine_Sandler

Understanding Your LinkedIn Competition

Join Related GroupsAssess Advanced People Search ResultsReview Daily Competitive PostsConsider how you are betterSupport Your LinkedIn ecosystem

HOW TO GAIN LINKEDIN MARKET SHARE

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

Refine & Support your Social Brand PromiseBe authentic.Support your Followers in LinkedIn PulseEncourage your Ecosystem to share. Share as it relates to your Social Brand promise

Engage in LinkedIn PULSEWrite regular long form postsSupport others postsFollow targeted influencers and support their activity

HOW TO DRIVE DAILY LINKEDIN LEADERSHIP

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

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Search for connectionAdvanced SearchReview Your University, Professional ContactsFind target on LinkedIn:IndustryTitleCompanyRevenueExecutive LevelBy connectionsBy GroupsREFINING YOUR LINKEDIN TARGET

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

HOW TO DO SOCIAL SELLING RIGHT

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

LINKEDIN ADVANCED SELLING - NAVIGATOR

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

LEAD GENERATIONREAL RELATIONSHIP DEVELOPMENTB2B NETWORKINGDATABASE DEVELOPMENTEXACT TARGET DELIVERYPR VEHICLECOMPANY RESEARCHEXECUTIVE RESEARCH

LINKEDIN = end to end Sales

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

The Ultimate Sales Tool

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

Your LinkedIn Profile Matters, A LOT

Think Search Visibility, Think Engagement, Think UniquenessStrong Headline Copy Your Direct Response AdHighlighting summary with experience and results

Your Leadership in LinkedIn Matters Too

Your Own LinkedIn Group to serve your own CommunityIf Your Profile States A Skill, Back it up Answers Matter

Your Daily LinkedIn Participation is a MUST

Status Updates Make it Relevant, Valuable and ShortFollow and share Influencers related postsProviding Answer and Solutions via Comments and SharesUpdate Your Profile When Things Change

YOUR KEYS TO WINNING ON LINKEDIN

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

YOUR KEYS TO SOCIAL BRANDING

www.jasminesandler.com | @Jasmine_Sandler

www.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERBecome Your Best SpokespersonIdentify & Engage in Targeted Media OpportunitiesBuild & Nurture Your Social EcosystemBe Engaged and Supportive DailyDeploy Social Listening Tools Respond in Real Time

INDIVIDUAL LINKEDIN COACHING PROGRAM

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

EXTRAS AVAILABLE $Pro Photo ShootVideo ProductionScripting/Editing

LinkedIn Position AnalysisLinkedIn Messaging LinkedIn profile EnhancementLinkedIn Groups DirectionCustom LinkedIn Header DesignDaily LinkedIn Sales Action PlanFRED HOROWITZ, CEO OF DEAUVILLE

LINKEDIN ADVANCED SELLING TECHNIQUES TRAINING

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLERPre-Training Social Selling Assessment

LinkedIn Sales Strategy Session with Sales or Marketing VPReview of Top Producers LinkedIn ProfilesLinkedIn Knowledge Survey and Answers Collection

Full Day Training with Q&A (8 HR)Sales/AE Teams learn How LinkedIn WorksProfileGroupsCRM functionalitiesNetworkingMessaging

15 or 30 Day Group Phone Follow-Up

Groups of up to 20

8 Hours LIVE Includes Q&A, Live Exercises, End of Training Survey

Includes Copy of JS LinkedIn Daily Sales Plan

LINKEDIN MARKETING BOOK

How to Effectively Use LinkedIn as a Branding Tool

How to Create Real Target Relationships via LinkedIn Selling

Proper LinkedIn Communications Etiquette

How to Become a LinkedIn Groups All-Star

The Keys to a Visible and Engaging LinkedIn Profile

www.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

PERSONAL BRANDING PROGRAM

Personal Brand Plan and StrategyPersonally Branded Content Planning & DeliveryBrand Execution & Management:BloggingSocial Media ManagementSpeaking, Interviewing & Media TrainingOnline PR & EventsPromotionsChannel Design & ManagementWebsiteSocial Channels

www.jasminesandler.com | @Jasmine_Sandler

DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

SOCIAL BRANDING CRASH COURSE4 Modules on Social Branding from A-Z

Build Your Own Social Branding Plan

Create Your Own Social Channels

Guidance on all Social Branding and Content Marketing Tools

Course Includes Downloadable Workbooks and Action PlansAVAILABLE AT WWW.JASMINESANDLER.COM/SHOP

SOCIAL BRAND BOOK

How to Identify Your Own Personal Brand

How to Position Your Personal Brand

How to Determine Your Brand Messaging

How to Commit to Your Personal Brand Content

How to Get Into the CEO Role

www.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

CONTACT INFORMATION

WWW.JASMINESANDLER.COM

LINKEDIN COACHINGLINKEDIN PROFILE ENHANCEMENTLINKEDIN MARKETING SERVICESLINKEDIN GROUP TRAININGPERSONAL BRANDING COACHINGSOCIAL BRANDING MANAGEMENTSOCIAL MARKETING MANAGEMENTSOCIAL MEDIA GROUP TRAININGINDIVIDUAL WEB SITE DESIGN & DEVELOPMENT (VIA AGENT-CY )SEARCH (SEO & PPC) SERVICES

www.jasminesandler.com | @Jasmine_Sandler JASMINE SANDLER

Contact Ushttp://www.agent-cy.comJASMINE SANDLERCEOAGENT-CY ONLINE MARKETING, INC90 PARK AVENUE | NY | NY | 10016

JASMINE SANDLER SEO & SOCIAL CONSULTING & TRAINING

WWW.JASMINESANDLER.COM

(347) 527-5100 | JASMINE@JASMINESANDLER.COM

JASMINE SANDLER DIGITAL MARKETING CONSULTING & TRAINING

www.jasminesandler.com | @Jasmine_Sandler

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