networking for change and action

Networking

For

Change & Action

2

The Red Cross in Haiti

Courtesy of About.com

5

Understanding Networks

Social Media Are ….

Inexpensive

Easy-to-Use

2 Way

Scalable

CONVERSATION

IS The DNA

SOCIAL CHANGE

BE DO

Understand Networks Work with Crowds

Create Social Culture Work with Free Agents

Listen, Engage, and Build Relationships

Friending to Funding

Trust Through Transparency

Governing through Networks

Simplicity

The Networked Nonprofit Framework

Source: Flickr user JYRO, courtesy of Darim Online

11

Loss of control

Hearing negative comments

Addressing personality versus organizational voice (trusting employees)

Mistakes will be made in public

Senior staff becomes too accessible

Perception of wasted of time and resources

Information Overload

The Fears

12

Social Media Policies

“Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit update.”

Disgruntled Employees Blog

14

Humane Society Listens

Free Agents: If It Were My Home

Urgency

Using Crowds

Online/On Land

MomsRising.org

Over 700 stories delivered:

Sometimes you can barely pay your mortgage and then when you get sick you have to choose between eating and paying the bills. That is not fair. -- Ruth

Transparency

Charity:water The Story

What You Can Do

What Happened

23

“Do What You Do Best and Network the

Rest.”

Beth’s BlogA. Fine Blog

We Are MediaNTEN

PND Blog Lucy Bernholz’ Blog

Give & Take Blog

Resources