networking for change and action
DESCRIPTION
This is the presentation I mainly gave to NGOs in Israel the week of May 30-June 3, 2011. Feel free to download and share it - with attribution! Thanks.TRANSCRIPT
Networking
For
Change & Action
2
The Red Cross in Haiti
Courtesy of About.com
5
Understanding Networks
Social Media Are ….
Inexpensive
Easy-to-Use
2 Way
Scalable
CONVERSATION
IS The DNA
SOCIAL CHANGE
BE DO
Understand Networks Work with Crowds
Create Social Culture Work with Free Agents
Listen, Engage, and Build Relationships
Friending to Funding
Trust Through Transparency
Governing through Networks
Simplicity
The Networked Nonprofit Framework
Source: Flickr user JYRO, courtesy of Darim Online
11
Loss of control
Hearing negative comments
Addressing personality versus organizational voice (trusting employees)
Mistakes will be made in public
Senior staff becomes too accessible
Perception of wasted of time and resources
Information Overload
The Fears
12
Social Media Policies
“Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit update.”
Disgruntled Employees Blog
14
Humane Society Listens
Free Agents: If It Were My Home
Urgency
Using Crowds
Online/On Land
MomsRising.org
Over 700 stories delivered:
Sometimes you can barely pay your mortgage and then when you get sick you have to choose between eating and paying the bills. That is not fair. -- Ruth
Transparency
Charity:water The Story
What You Can Do
What Happened
23
“Do What You Do Best and Network the
Rest.”
Beth’s BlogA. Fine Blog
We Are MediaNTEN
PND Blog Lucy Bernholz’ Blog
Give & Take Blog
Resources