new media applied:
Post on 14-Jan-2016
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New Media Applied:New Media Applied:Using Video and Mobile Using Video and Mobile
Technology to Convey Your Technology to Convey Your MessageMessage
Communications
The National Democratic Institute
• Introductions• Ground rules• Ice breaker exercise
INTRODUCTIONS/INTRODUCTIONS/GROUND RULESGROUND RULES
NEW MEDIA OBJECTIVESNEW MEDIA OBJECTIVES
• Understand basics of video and mobile advocacy
• Practice shooting and editing videos
TOPICSTOPICS• Filming and editing basics• Using video to convey messages• Getting your video message out• Mobile advocacy tools
KEY TERMSKEY TERMS• New media• Footage• Advocacy• Crowd sourcing• Crowd mapping• Other terms?
USING A CAMERAUSING A CAMERA
FILMING TIPSFILMING TIPS• Steady the camera• Sound quality• Lighting
Photo: NDI
EDITINGEDITING• Use simple tools to edit
KEEP LEARNING! KEEP LEARNING!
USE VIDEO TO DELIVER USE VIDEO TO DELIVER YOUR MESSAGEYOUR MESSAGE
• What is your message?• Who is your
audience?• What
language?
VIDEO MESSAGE VIDEO MESSAGE PRINCIPLESPRINCIPLES
Videos should be:• Short• Simple• Fluid• Interesting
Practice makes perfect!
USE YOUR VOICEUSE YOUR VOICE
•Engage existing social networks•Blogs•Video streaming sites
EXAMPLESEXAMPLES
Interviews Campaign tools Awareness raising Advocacy
Photo: www.iknowpolitics.com
EXERCISE:EXERCISE:INCORPORATING SOCIAL INCORPORATING SOCIAL MEDIA INTO CAMPAIGNSMEDIA INTO CAMPAIGNS
• Define campaign objective(s)• Identify target audience• Determine role of social media• Identify potential challenges• Measure success
MOBILEMOBILE ADVOCACY TOOLSADVOCACY TOOLS
• Take photos• Create audio• Create video• Reporting/crowd mapping
Photo: Sanja Gjenero for rgbstock.com
MOBILE ADVOCACY TOOLSMOBILE ADVOCACY TOOLS
EXERCISE: EXERCISE: VIDEO PRACTICEVIDEO PRACTICE
• Outline film content• Shoot film• Edit
Photo: www.pixabay.com
• Video Advocacy Toolkit • Protecting Safety and Security Online• Guide on Making Internet Videos• Using Mobile Phones in Advocacy Campaigns • Quick ‘N Easy Guide to Online Advocacy
ADDITIONAL RESOURCESADDITIONAL RESOURCES
NEW MEDIA NEW MEDIA REVIEWREVIEW
Develop message Identify target audience Practice filming and editing skills Use mobile phone Get the message out!
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