no more room for growth? · co-owner lagroup, consultancy in leisure & culture . our guests of...

No more room for growth?

Overtourism and its lessons for the wider attractions industry

Welcome!

Carolien Nederlof Marcel Westerdiep

Main topic of today

Can visitors be influenced in their behaviour to a certain location and time?

(within a attraction/museum/etc, city or country)

Our guests of today

Joris van Dijk MadurodamManaging Director 650.000 visitors

Our guests of today

Axel Rüger Van Gogh MuseumManaging Director 2,26 mln visitors

Our guests of today

Maarten van der Meer Zaanse SchansDirector 2,2 mln visitors

Our guests of today

Joost van Berkel This is HollandManaging Director New attraction Amsterdam

Our guests of today

Stephen HodesCo-Owner LAgroup, Consultancy in leisure & culture

Our guests of today

Hans van DriemManaging Partner, International Destination Strategies

Our guests of today

Goof Lukken, NHTV BredaSenior Lecturer Attractions & Theme Park Management

Quality and masses do not go together!

If you really want to spread visitors, the Van Gogh Museum should move to Brabant.

The brand Amsterdam is the biggest competitor of the brand Holland.

Entrepreneurs don’t care about a healthy occupancy rate, only about revenues.

Lessons so far…

Thank you!Carolien Nederlof and Marcel Westerdiep

25th September 2018