no more room for growth? · co-owner lagroup, consultancy in leisure & culture . our guests of...

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No more room for growth? Overtourism and its lessons for the wider attractions industry

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Page 1: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

No more room for growth?

Overtourism and its lessons for the wider attractions industry

Page 2: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Welcome!

Carolien Nederlof Marcel Westerdiep

Page 3: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Main topic of today

Can visitors be influenced in their behaviour to a certain location and time?

(within a attraction/museum/etc, city or country)

Page 4: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Joris van Dijk MadurodamManaging Director 650.000 visitors

Page 5: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Axel Rüger Van Gogh MuseumManaging Director 2,26 mln visitors

Page 6: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Maarten van der Meer Zaanse SchansDirector 2,2 mln visitors

Page 7: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Joost van Berkel This is HollandManaging Director New attraction Amsterdam

Page 8: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Stephen HodesCo-Owner LAgroup, Consultancy in leisure & culture

Page 9: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Hans van DriemManaging Partner, International Destination Strategies

Page 10: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Our guests of today

Goof Lukken, NHTV BredaSenior Lecturer Attractions & Theme Park Management

Page 11: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su
Page 12: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Quality and masses do not go together!

Page 13: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su
Page 14: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

If you really want to spread visitors, the Van Gogh Museum should move to Brabant.

Page 15: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su
Page 16: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

The brand Amsterdam is the biggest competitor of the brand Holland.

Page 17: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su
Page 18: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Entrepreneurs don’t care about a healthy occupancy rate, only about revenues.

Page 19: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Lessons so far…

Page 20: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su
Page 21: No more room for growth? · Co-Owner LAgroup, Consultancy in leisure & culture . Our guests of today Hans van Driem Managing Partner, International Destination Strategies. ... su

Thank you!Carolien Nederlof and Marcel Westerdiep

25th September 2018