nordic workshop may 2010

Innovation Norway’s travel and tourism effort

Audun Pettersen

Nordic Innovation Centre 10.05.2010

The Government’s three main objectives

1. Increased value creation and

profitability in travel and

tourism

2. Viable rural areas through

more year-round employment

in travel and tourism

3. Norway – a sustainable

destination

33

Nine focus sectors

Energy&

Enviroment

Oil&

Gas

Maritime ICT Health Travel&

Tourism

Marine&

Fisheries

Agriculture Culture

Strategy areas

1. Innovation

2. Sustainability

3. Quality

4. Expertise

5. Development of areas

6. Marketing and profiling

7. Organization

One place to come – where trade and industry is

Tourism Programmes

• Consumer • Trade• Press

• NOK 407 mill (30% sales)

Tourism Innovation

• Business Support• Competence

• Network

• NOK 367 mill.

Focus areas 2010

• Leisure:• Round trips• Base holidays• Activity and theme holiday• City holiday

• Meeting:• Congress• Meeting and incentive travel

9

Across services

Marketing

Expertise

Consulting

Networks

Financing

Work in progress..

• National Booking Switch • Sustainable Norway 2015• Kurtax• Events

Foto: CH

/Innovation Norw

ay

Ideas

• Indirect taxation (”kurtax”)• The future of DMO• Best practice food & tourism• Special Interest • Arrival/Guest survey -> Consumer

Expenditure (ROI)• Nordic Tourism Statistics

(DK/NO/SE/FIN)• Best practice national tourist routes• Strenghten Scandinavian Tourist

Board

Audun Pettersen

E-mail: audun.pettersen@innovasjonnorge.no

Tel: +47 22 00 27 19

Consumers: www.visitnorway.com

Industry: www.innovasjonnorge.no/reiseliv

Blog: aupet.wordpress.com

Welcome to collaboration!