not just another pretty facebook? a focus on google+

Google +Not just another pretty

Facebook

July 22, 20142:00 p.m.

Heartland Payment Systems is the Lead Sponsor of all RES events.

The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media

shon@fclpnt.com330.247.2447

Bill Luckay, Founder & President of SearchLink

bluckay@searchlinksolutions.com216.452.1102

Meet Our Presenters

Google+ so much MORE!• Steps to Optimizing Google+ Pages

• Examples / Placement

• Reporting / Analytics

• Content and Other Usage

• Q & A

Google+ Optimization Steps• Registering your Google+ Business Page

• Completing your Profile

• Keyword Phrase Categories

• Description

• Photos

• Video

• Reviews

• Geographic Area

Optimized Google+ Pages

• Ridgeview Grill: Restaurant in Wilmette, IL

• Fatduck Tavern & Grill: Bar & Grill in Forest Park, IL

Ridgeview Restaurant – Wilmette,IL

Fatduck Tavern & Grill – Forest Park,IL

Say Cheese!

Reporting / Analytics• Google Places is now Google My Business

• Social Activity / Impressions / Clicks

ManagementSocial Media is an ingredient - Not an Entree

• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons

• Post Often

• Relevant Content

• Keyword Rich Content

• Link to Credible 3rd Party Sites

• Posting History and Frequency

• Organic Positioning / PPP

Posting Matters

CIRCLES• Communicate with only certain followers• Wine lovers• Craft beer lovers• Groups that meet at your venue• Locals• Staff• Other owners• Vendors

Hangouts

ManagementSocial Media is an ingredient - Not an Entree

• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons

More than a pretty Facebook

• Local Search

• Circles

• Hangouts

Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m.                    

• July 29th Mobile Apps - So Many Apps. So Little Time.     

Other RES webinars:• August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice?

Other Educational Opportunities:• July 23rd from 9:30 – 11 a.m.

Sales/Use Tax Basics for a Quick Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation

Thank you!

Go to www.ohiorestaurant.org/res NOW to register!