nupur gokhale resume 2015
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NUPUR GOKHALE 502 Walnut Avenue, Apartment No.3, Syracuse, NY 13210 | 540.354.8412 | ngokhale@syr.edu
EDUCATION
Syracuse University, Whitman School of Management, Syracuse, NY
Master of Business Administration, Marketing | 3.9/4.0 08/13- 05/15
Scholarship: Merit Based on GMAT score of 750/800
Case Competition: Placed 1st in Martin J. Whitman Business Case Competition out of 12 teams, 11/13
Leadership: Associate VP of Marketing for the Whitman Women in Business Club, 11/13- 12/14; Co-facilitator of Open
Doors and organizer of The Reel Queer Film Festival, 05/14- Present; Narrative Editor of The OutCrowd, 08/14- Present
Mumbai University, St. Xaviers College, Mumbai, India
Bachelor of Mass Media, Advertising | 3.5/4.0 06/10- 05/13
EXPERIENCE
Whitman School of Management, Syracuse, New York | Social Media strategist, Digital Analytics 11/13-Present
Conducted research on social media usage to develop an internal campaign to increase social media engagement
Carried out SWOT and sitemap analysis of the school website. Recommendations for enhancement were implemented
Supported initiatives by creating testimonial content that reinforces the Whitman brand
Handled Career Center programming and maintenance of partnership with key stakeholders through social media
BBDO, New York, New York | Account Management intern, HealthWork Advertising 06/14-08/14
Worked on acquiring the Tena (SCA Group) account for BBDO. Carried out competitor brand analysis and identified
white space in the market. Used my insights to strategize on Tenas positioning and ultimately secure the account
Carried out in-depth research to provide groundwork for Tenas new brand concept. This exploratory work was used to
create a story around the brand, and the positioning was approved by the client
Developed a newsletter for Tamiflu, Brisdelle and Novo Nordisk, highlighting inspirational healthcare and advertising
content. Provided recommendations on innovative practices that could be implemented by each brand
Business Analytics, Syracuse, New York | Academic consultant, Business Analytics 11/14-12/14
Project: Develop research questions and analyze weekly sales in the Light Beer category to uncover relationships and
answer posited research questions
Used statistical tools like R, SPSS and Excel to delve into over 150K data points of 3 brands: Miller, Michelob and Busch
Synthesized findings from the data into a presentation that was approved by the Associate Dean for Masters Programs
Another Green World Productions, New York, New York | Research Consultant 04/14-05/14
Project: Quantify sexism in the creative side of the entertainment marketing industry, with an eye towards exposing it
Results: Uncovered shocking trends in the employment rates of women in the creative workforce in film, TV and ad
In Her Shoes research provided groundwork for the client to create content that highlights this socioeconomic issue
Syracuse New Times, Syracuse, New York | Academic consultant, Marketing 10/13-12/13
Worked in a team of 4 to develop a marketing plan to raise awareness, circulation and readership
Ideated for, designed and produced the deliverables: animated video, posters, transit ads
Proposed a new smart phone app and developed a social media plan to engage audience members
ADDITIONAL INFORMATION
Software skills: Proficient in Statistical Package R, SPSS, Adobe Photoshop, Microsoft Office, Access and Hootsuite
Sports: Mumbai University Womens Soccer Team placed 2nd in West Zone Inter-University Tournament, 02/13
Volunteering: Successfully integrated learning and recreation for a classroom of 20 children at Navjeevan, a housing
program for children of commercial sex workers, 08/10-08/11
Interests: Soccer, snowboarding, and storytelling.
https://twitter.com/whitmanwomenhttp://lgbt.syr.edu/currentstudents/student-organizations.htmlhttp://lgbt.syr.edu/currentstudents/student-organizations.htmlhttp://rqff.info/http://issuu.com/theoutcrowd/docs/outcrowd_fall_2014__1_
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