oceans of information

Oceans of Information:and the drowning health disciplines end-user

Stephen Abram, MLSMLGSCA / NCNMLG

La Jolla, CaliforniaJuly 25,2012

What’s your reason for being?

Librarian Magic

What are your magic tricks?

Think deeply about . . .

9

Your Operation’sScalability Your

Sustainability

The Depth of your Relationships

How you Set Priorities:Daily and Future

A Tale of Two Librarians . . .

Step’n FetchitLibrarianship

ProfessionalPartner & Colleague

It’s a Dickens of a challenge!

Risk Taking in Librarianship

Avoiding the triple diseases of:1. Conflict avoidance2. Passive resistance3. Risk aversion

Are you locked into an old library mindset?

A Verb . . . an Experience, enlivened for an audience

A Noun . . . A foundation but not sufficient with professional animation

SmellyYellowLiquid

OrSex

Appeal?

The Complex Value Proposition

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

The Library as Sandbox

Infographics

• The Rochester Study: Joanne Gard Marshall• “Changes in the following specific aspects of care were reported by

the physicians: diagnosis (29%), choice of tests (51%), choice of drugs (45%), reduced length of hospital stay (19%), and advice given to the patient (72%). Physicians also said that the information provided by the library contributed to their ability to avoid the following: hospital admission (12%), patient mortality (19%), hospital-acquired infection (8%), surgery (21%), and additional tests or procedures (49%).”

• “The physicians rated the information provided by the library more highly than that provided by other information sources such as diagnostic imaging, lab tests, and discussions with colleagues.”

• “a significant impact on clinical decision making”

Personas

Medical Personas

• Doctors• Surgeons• Interns • Residents• Specializations• Nurses• Professors• Allied Health Professions

What do they care about?

• What keeps you awake at night? Personally… Professionally…

• If you could change one thing - and one thing only at work – what would that be?

• What are you passionate about in medicine? Has it changed over the years?

Observe our users in situ.

Ethnography focuses on social, work, and psychological context and motivations.

Observe Your Users

NO

OK – Now let’s ask ourselves what our users really, REALLY want.

Self-Service Web Portal

NO

Context is King, Contact is Queen.

Not Content.

Do we truly understand their goals?

Eye Movement Changes

Learning Styles• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)

– Piaget, Bloom, Gardner, etc.

Librarians

Librarians

Medicine

Medicine

Diabetes Online

Yes, Stephen did just say Lizard Spit

What’s Your Experience Look Like?

What’s Your Experience Look Like?

What’s Your Experience Look Like?

Is it Frozen in Time?

What does your survey tell you?

95% of docs with smartphones use medical apps

Ch Ch Change…

• Mobile, Tablets, phones• Apps, HTML5, • Streaming• 3D imaging• 3D printing• Digital health records• E-Learning

• Cloud (SaaS, IaaS, PaaS)• Devices• Fluid e-Books• Enhanced content• NextGen Search

(semantic, sentiment, image, voice, …)

Danger Ahead

• Consumer versus Professional• Current?• SEO• SMO• Geo-tagging• DRM, etc. …• Walled Gardens• Privacy, confidentiality, etc.• Quality / Price conundrum

Prosthetics

http://gizmodo.com/5993147/how-3d-printing-gave-this-man-his-life-and-face-back

Bio-printing

http://on3dprinting.com/2012/07/06/infographic-go-on-print-a-liver-the-evolution-of-bio-3d-printing/

Medical

Accept that change is an attitude

Being More Open to Change

Tell Your Story: Until lions learn to write their own story,

the story will always be from the perspective of the hunter not the hunted.

The power of answers

Competencies

Competencies

Enjoy the Symposium

Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners

Cel: 416-669-4855stephen.abram@gmail.com

Stephen’s Lighthouse Bloghttp://stephenslighthouse.com

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