oncrawl guide- seo basics: follow- no follow

OnCrawl guide - SEO basics

FOLLOW-NO FOLLOW

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The NoFollow attribute appeared in 2005. - It is used to inform search engines not to follow a link and thus not distribute any page rank to the destination page.

- It tells search engines to follow a link and give it the link juice deserved, increasing the page rank of the linked-to page.

There are optionnal metadata you can fill out to add extra in format ion about your content and increase your shares potential.

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You can access a more detailed report with your URLs data and settings.

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BEST PRACTICES TO FOLLOW NOFOLLOW

BEST PRACTICESTO FOLLOWNOFOLLOW

to prevent from spams and black hat techniques, you should use the NoFollow attribute in the following situations: - For paid links: if you do not want Google to penalize you for paid outbound links

- Comments: use the NoFollow to prevent your website from commenters publishing bad links

BEST PRACTICESTO FOLLOWNOFOLLOW

- User Generated Content: if you let people contribute to your website without any moderation, NoFollow can help you protect your content from fake links.

- Embeds: use NoFollow if you are loading videos or infographics you do not want to favor.

BEST PRACTICESTO FOLLOWNOFOLLOW

- Duplicate content: you might not want to see your PDFs ranked by the search engines since they are duplicated with the same HTML

- Untrusted content

- Forums

BEST PRACTICESTO FOLLOWNOFOLLOW

- Even if the NoFollow attribute does not pass any link juice, those links can still bring a qualitative referral traffic and help you build trust.

Don’t neglect No Follow attributes.

HOW TO IMPROVEYOUR ATTRIBUTES?? ?

To transform a regular link into a Follow or NoFollow one, you just have to add a short code in the link area :

a link like<a href=’’http://www.example.com/” >link to a page</a>will be <a href=’’http://www.example.com/” rel=”nofollow”>link to a page</a>.

It works the same for Do Follow.

For any questions about follow / nofollow, feel free to drop us a line

@Oncrawl_CS

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