OnCrawl guide - SEO basics

FOLLOW-NO FOLLOW

Knowledge Basew w w . o n c r a w l . c o m

OUR DATA

OUR DATA

The NoFollow attribute appeared in 2005. - It is used to inform search engines not to follow a link and thus not distribute any page rank to the destination page.

- It tells search engines to follow a link and give it the link juice deserved, increasing the page rank of the linked-to page.

There are optionnal metadata you can fill out to add extra in format ion about your content and increase your shares potential.

OUR DATA

You can access a more detailed report with your URLs data and settings.

OUR DATA

BEST PRACTICES TO FOLLOW NOFOLLOW

BEST PRACTICESTO FOLLOWNOFOLLOW

to prevent from spams and black hat techniques, you should use the NoFollow attribute in the following situations: - For paid links: if you do not want Google to penalize you for paid outbound links

- Comments: use the NoFollow to prevent your website from commenters publishing bad links

BEST PRACTICESTO FOLLOWNOFOLLOW

- User Generated Content: if you let people contribute to your website without any moderation, NoFollow can help you protect your content from fake links.

- Embeds: use NoFollow if you are loading videos or infographics you do not want to favor.

BEST PRACTICESTO FOLLOWNOFOLLOW

- Duplicate content: you might not want to see your PDFs ranked by the search engines since they are duplicated with the same HTML

- Untrusted content

- Forums

BEST PRACTICESTO FOLLOWNOFOLLOW

- Even if the NoFollow attribute does not pass any link juice, those links can still bring a qualitative referral traffic and help you build trust.

Don’t neglect No Follow attributes.

HOW TO IMPROVEYOUR ATTRIBUTES?? ?

To transform a regular link into a Follow or NoFollow one, you just have to add a short code in the link area :

a link like<a href=’’http://www.example.com/” >link to a page</a>will be <a href=’’http://www.example.com/” rel=”nofollow”>link to a page</a>.

It works the same for Do Follow.

For any questions about follow / nofollow, feel free to drop us a line

@Oncrawl_CS

w w w . o n c r a w l . c o m

START YOUR FREE TRIAL

w w w . o n c r a w l . c o m