OnCrawl guide - SEO basics

LOAD TIME

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Page speed is the time a visitor has to wait until he fully accesses the content of a website. It is regarded as a ranking factor.

A page load for ecommerce website takes 7 seconds (the ideal load time is around 3 seconds).

Load time does affect your user experience as users will just close your window if your page speed is too slow.

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OnCrawl helps you check your load time performances easily by giving information about how many pages are too slow and their load time by page depth.

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If you click on the “Too Slow” section, you can see which specific URLs are concerned:

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- Compress your files: reduce the size of your CSS, HTML, Javascript which are larger than 150 bytes.

- Optimize your code: by deleting code comments, formatting, unused code, you can gain some load time.

- Reduce redirects: you can increase your page speed by avoiding useless redirects. Each redirects lower your page speed as the HTTP request-response cycle take longer.

BEST PRACTICES TO LOAD TIME

- Set up your browser caching: when a visitor comes back on a website, the website does not have to reload the entire page as it keeps information in the cache.

- Improve server response time: your server performances rely on how much traffic you receive, your hosting solution, resources used, etc.

Server response time should be under 200ms

BEST PRACTICES TO LOAD TIME

- Optimize images: use the right file format and compress your images.

Use CSS sprites to lower HTTP requestand save load time.

- Choose a content distribution network: they help distribute the load of delivering content as copies of your site can be stored in multiple places.

BEST PRACTICES TO LOAD TIME

HOW TO OPTIMIZE YOUR LOAD TIME?

In order to improve your load time performances, you should avoid:

- Cheap host: In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.

- Too large images: images which are too heavy to load can really lower your page speed. Prefer PNG for logos and JPEG for photos.

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HOW TO OPTIMIZE YOUR LOAD TIME?

- External embedded media: videos are highly valuable but can really lower you load time. To gain some load time, host the videos on your own server.

- Unoptimized browsers, plugins and apps: you should test your website on all browsers. Try to avoid using Flash

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HOW TO OPTIMIZE YOUR LOAD TIME?

- Too much ads: more than just bothering your visitors, having lots of ads can slow down your page speed.

- Themes too complex: some highly designed themes containing a lot of effects can penalized your load page.

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HOW TO OPTIMIZE YOUR LOAD TIME?

- Widgets: some social buttons or comment areas can have an impact on your page speed.

- Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

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For any questions about load time, feel free to drop us a line

@Oncrawl_CS

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