oncrawl guide- seo basics: social tags

OnCrawl guide - SEO basics

SOCIAL TAGS

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This is where social tags can help:the Open Graph and the Twitter Cards.

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Content is a key SEO ranking factor. But to expand your content to a wider audience, you need to improve its potential outreach.

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The Open Graph was introduced in 2010 by Facebook to ease integration between its platform and other websites. This meta tag:

- Determines how an URL will be displayed on a third-party website.- Is supported by other social media like LinkedIn or Twitter.- Is a great partner to your overall SEO strategy since it can drastically increase your click-through rate and your conversions.

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It allows tweets containing links to display in a richer format, with more content visible and integrated as part of the tweet.

Several types of Cards: Summary, Player, Large Image, App and Lead generation

This tag is relevant when you are posting links back to your website from your Twitter account. The card makes your tweet expandable and your content is also visible online within Twitter.

Twitter Cards help to improveyour Twitter shares :

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At OnCrawl, we have integrated those data to our new content tab.

You can easily check if you Open Graph and Twitter Cards are well and setup. Our report clearly draws your Open Graph performances and distribution.

On the graph, you can easily see which pages have complete or incomplete Open Graph and if your og:url are matching or not its

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canonical

You can see your og:type repartition. The website we analysed deals with cinema news and offer movie teasers.

It then deals with og:type related to movie or video that can help better index its content.

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You can check if you have filled out the main metadata.

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There are optionnal metadata you can fill out to add extra in format ion about your content and increase your shares potential.

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The chart shows your twitter cards distribution.

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The chart shows your twitter cards distribution.

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BEST PRACTICES TO OPEN GRAPH

- Supported platforms: Facebook, LinkedIn, Twitter, Pinterest, Google+- Fill out Open Graph main tags: og:title, og:image, og:type, og:url- Additional tags: og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, og:video, etc.

- Facebook image size: at least 200x200px.For large images: up to 1200×630px- Twitter thumbnail size: 120x120px- Twitter large image size: 280x150px- Use SEO by Yoast to set up your Open Graphs

BEST PRACTICES TO OPEN GRAPH

- Supported types of Twitter Cards: Summary Card, Summary Card with large image, Player Card, App Card, Lead Generation Card.- Use plugins like to easily set up your Twitter Cards

Summary Card:- Title: 70 characters- Description: 200 characters- Image: at least 120×120 pixels and no more than 1MB

Jetpack, JM Twitter Cards, SEO by Yoast,

BEST PRACTICES TO OPEN GRAPH

- Summary Card with large image: - Title: 70 characters - Description: 200 characters - Image: at least 280 x 150 pixels and no more than 1MB- App Card - Title: sorted from app ID - Description: 200 characters - Image: app logo sorted from app ID—image should be at least 800x320 pixels and can be JPG, JPEG, PNG or GIF format. Image under 1MB are preferred

BEST PRACTICES TO OPEN GRAPH

- Player Card: - Description: 200 characters - Image: displayed in place of the player on platforms that don’t support iframes or inline players. Same dimensions as your player; no more than 1MB - Video: H.264, baseline profile, level 3.0, up to 640 x 480 pixels at 30fps. - Audio: AAC, Low Complexity Profile

- Lead Generation Card: - Title: 50 characters - Call to action: 20 characters - Post-submit message (optional): 100 characters - Image: at least 800 x 200 pixels with a 4:1 aspect ratio and no more than 3MB

For any questions about social tags, feel free to drop us a line

@Oncrawl_CS

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