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How Universities are using Web 2.0 to promote their libraries

Peter GodwinUniversity of Bedfordshire

6 December 2007

http://www.flickr.com/photo_zoom.gne?id=458631663&size=m

Web 2.0 and our opportunity

We can engage the Net generation, meeting them where they are, so that we are seen as relevant and part of their experience

Web 2.0 is interactive and we can make our sites and materials more visual and active

http://flickr.com/photos/mosmanlibrary/458591460

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Always On : meet Gen Y debaird

Their learning styles

Visual learnersHave low boredom threshold for just

memorisingLike interactive, customised learningActive learners, prefer hands-onHypertext thinkers, rather than linear

Web generation : 4 types

Digital pioneers : the adventurers

Creative producers : building websites, posting movies, photos and music to share

Everyday communicators : making their lives easier using texting and msn

Information gatherers : Google and wikipedia addicts

DEMOS report 2007

ECAR 2007

Just about 100% have cell phones

98.4% own a computer

69.3% of 8-19 year olds use social networks daily

(ECAR study of undergraduate students and information technology, 2007)

http://flickr.com/photos/mosmanlibrary/458574213/

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JISC 2007

Aged 15-18 Surprisingly they valued personal face to face teaching as

backbone of their learning Felt that if all learning was computer-mediated it would lessen

value of their education 95% used social networking and of these 65% used it regularly 62% used wikis, blogs or online networks 12% only regularly use podcasts 44% maintain web site or blog regularly 76% have never or very rarely taken part in Second Life

(JISC report on student expectations of ICT and libraries of prospective students)

So what do we do?

Digital natives and digital immigrantsAdapt our techniques – avoid long sets

of instructions to start with, emphasise experimentation

Hold LAN parties after hours in librariesFacilitate, be guide on the side,

especially in ICTEncourage peer-to-peer

Enter Web 2.0

RSS feeds Wikis

Blogs Mashups Podcasting Tagging Vodcasting flickr del.icio.us MySpace YouTube Instant messaging

McMaster University, Hamilton, Ontario

BlogsWikisGamesSecond Life

Podcasts : Curtin University of Technology, Australia

Blogs : University College, Dublin

Blogs : University College, Dublin

Butler University Indianapolis

Vodcasts: University of Aberdeen Library

Nursing podcasts at Fullerton Library California State University Fullerton

Wikis : Ohio University Biz Wiki

New approaches - YouTube

L-Team from Williams College Library, Williamstown Massachusetts

Information and circulation Cal State Long Beach

Library Channel at Arizona State University Libraries

More than just booksArizona State University Libraries

Facebook access to Penn State

Facebook access to Durham University

Image: 'We do not know what lies ahead...' www.flickr.com/photos/43132185@N00/80271449

Image: 'Looking for trouble'

www.flickr.com/photos/35034353164@N01/56034986

Image: 'temple of knowledge'

www.flickr.com/photos/76187282@N00/317873371

Flickr Ecole Normale Superieure, Lyon

Facebook LibGuides

Image: 'The Items I carry' www.flickr.com/photos/30815420@N00/1497697549

Facebook LibAds

Image: '1442 Lightning-2' www.flickr.com/photos/88583398@N00/1

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LibraryLoft at Imaginon

http:www.myspace.

com/libraryloft

On MySpace Blog IM facility

Rules in the Loft

Encouraging the digital natives

Hennepin County

Danbury Library

LibraryThing at Delany Library

Reaching your users with Web 2.0

We need to begin with ourselves to embrace the new technologies

We should never be afraid to experiment : this technology can be disruptive

We can begin to learn from the trendsetters

But what kind of library will she expect?