online fundraising - california state ptadownloads.capta.org/lea/rt/onlinefundraising.pdfonline...

Online Fundraising

Online Fundraising is EverywhereWhy?

1. Easy

2. Draws in more donors

3. Staying with the times

In 2015, Small organizations continued to see the largest growth in online giving.

Social fundraising has seen explosive growth over the last few years, with

donation volume growing 70% in 2014.

Nearly 3 out of 5 donors age 66 and older are now making online donations. The percentage of online donors in this age group has shot up from

29% in 2010, to 59% in 2014.

Understanding your demographics and the demographics that work best for online fundraising

Is your demographic situation good for online fundraising?

Do you have the right communication environment for online fundraising?

Your Options for Online FundraisingDirect Donation, General-A-Thon, or Student Engagement Focused

1. Direct DonationLowest possible fees, optimized for smartphones

Minimal support and no unifying activity to incentivize donations

Write a very compelling purpose statement

Pros:

Cons:

Tip:

2. General-A-ThonFlexible to fit fundraising events your PTA has done in the past

Could provide more structure and so you need to invest time

Plan event (e.g. jog-a-thon) as you normally would and don’t cutcorners. Planning, promotion, and communication are essential.

Pros:

Cons:

Tip:

3. Student Engagement-Authentically engages many people: students, parents, sponsors, teachers-Can be aligned with school’s educational goals

Not plug and play

Get teacher buy-in. When teachers are involved, raise 37% more than when they are not involved.

Pros:

Cons:

Tip:

Why It’s All Worth It“We are so thrilled that we were able to surpass our goal! The students are still reading like crazy and raking in the money. We have only heard positive things about our fundraiser. Everyone is willing to give money to the students for reading.”Teacher Fundraiser, Texas

“It was an amazing experience and it really got me reading. For example, on Friday when I got home from school, instead of watching t.v. or playing on my IPad, I read for three hours before I went to dance.”6th Grader, California