online mastery - managing technology

Online Mastery – Managing Technology

Online Strategy

Website / Blog

Search Engine Optimization

Social Media

The Internet is the new Medium

Because it's voluntary and permission based

Massive Shift from Outbound to Inbound Marketing

Even when referred, people will Google you before doing business with you

Yellow Pages are facing extinction

Your prospects are already online

Over 17 Billion searches per month in the US

97% of all searches for products and services begin online

Over 20% of all searches include local intent

Online Strategy

Hub & Spoke

Creating Content

Avoid Digital Sharecropping

Online Strategy

Set up an Interactive Website / Blog – Web

Claim Local Map Listings – Local / Mobile

Set up Online Directory Listings – Search / Local

Claim Social Media User Names & Profiles – Social

Set up Social Networking Profiles – Social

Online Strategy

Social Bookmarking and Sharing – Social

Location Sharing – Local / Mobile

Content Distribution – Web / Social

Video Marketing – Search / Social

Press / News Releases – Search

Online Strategy

Rating Sites – Search / Social

Discounts and Coupons – Social / Local

Paid Directories – Web / Search

Email Marketing – Web

Online Strategy

Website / Blog

Social Media

Website / Blog

Set up Interactive Website / Blog

Search Friendly

Mobile Responsive

Website / Blog

Choosing a Domain Name

Company Name

Location

Keywords

Website / Blog

Hosting

Shared

Virtual Private Server – VPS

Dedicated

Website / Blog

Design & Development

Template

Custom

Website / Blog

Blogging / Content Management System

WordPress

Joomla

Drupal

Website / Blog Questions?

What is SEO?

Science

Testing

It's an Ongoing Process

Search Habits Change

Search Engines Change

Primary Objectives:

To get found online

To drive targeted traffic to your site

To increase revenue

How does SEO work?

Over 200 Ranking Signals

Proper use of meta tagsStrong ContentIncoming Links

SEO vs PPC

PPC = Short termTurn it on, leads flowTurn it off, leads stop

SEO = Long termAll efforts build on one another

On-page vs Off-page

On-page Elements

Meta Title

Meta Description

On-page vs Off-page

On-page Elements

Headlines

Internal Links

Content – including images and local

On-page vs Off-page

Off-page Elements

Directories

Industry & Related Blogs

Photo / Video Sharing

On-page vs Off-page

Off-page Elements

Ratings and Review Sites

Links and Citations

Social Media Sites

Search Engine Optimization Questions?

Social Media

What is Social Media?

“Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray

Social Media

Why Social Media?

People buy from people they know, like and trust.

Social Media

Why Social Media?

Social Media facilitates:

Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral

Social Media

A Few Stats

60 Million Facebook updates daily

200 Million Tweets daily

3 Billion YouTube views daily

Social Media

A Few Stats

Smart Phones now outsell desktops and laptops combined

Over 2.3 Billion searches per month include local intent

Social Media

The Top 5 Social Networks

Facebook – 847 Million Users - 156M in USTwitter – 127 Million Active Users Pinterest – 21 Million Users – 82% Female LinkedIn – 150 Million Users – over 50% degreedGoogle Plus – 90 Million Users – 71% Male

Social Media

Set Your Positioning

Who are you?

What do you do?

Why does it matter?

Why are you better?

Social Media

Set Your Positioning

Identify Your Target Audience

Create Personas for Your Customers

Determine Which Social Networks Are Best For Your Business

Social Media Best Practices

Be Respectful

Treat networks separately

Customize your message

Update and promote accordingly

Help and promote others

Social Media Best Practices

Repurpose content

Add personal notes and pictures

Don't ignore your audience

Don't leave accounts unattended

Keep calm when responding to something negative

Social Media Tools & Resources

Buffer

Hootsuite

Tweetdeck

Seesmic

SocialMediaExaminer.com

Social Media Questions?

Measuring & Tracking Successes

Success Depends on Your Goals

Followers

Mentions

Retweets

Shares

Website Traffic

Website Engagement

Measuring & Tracking Successes

Google Analytics

SEO Book / SEOMoz

Questions?

Connect With Ken

Phone - 512-651-2963

Email – kenpartain@wemakemarketingeasy.com

Website – WeMakeMarketingEasy.com

Facebook – Facebook.com/IPGSearchMarketing

Twitter – Twitter.com/kenpartain

LinkedIn – Linkedin.com/in/kenpartain

Google+ - http://EZ.com/IPGGooglePlus

Connect With the SBDC

314 E Highland Mall BlvdSuite 304Austin, TX 78752

Phone – 512-610-0996

Website – AustinSmallBusinessAnswers.com

Facebook - Facebook.com/TXStateSBDC

Twitter - Twitter.com/#!/txstatesbdc

YouTube - Youtube.com/user/TxStateSBDC

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