online strategy-for-dentists

Intelligent Online MarketingLocal Digital Advertising for Dental Practitioners

Presented by: Kevin Byrd

Fantastic Services

• Practices are not using online effectively– Often a Stale Online Message– Digital User Interaction is Low– Poor Local Search Visibility– Sporadic Lead Generation– Expensive Cadillac Marketing Programs– Improper Scaling for Practice Model– Old Methods Lost in the Noise

The root cause for these problems rests with the tools chosen for the task at hand.

• Use online effectively:1) Build a Local Customer Following Online2) Create “Pre-Visit Digital Personal Relationships”3) Be Found when Local “Buyers” Search

1) Before the need2) During the need

4) Leverage Positive Reviews5) Unify the Marketing Message Across Platforms6) Steer Campaigns “By the Numbers”7) Deploy Results-Only Strategy

• The Right Message for the Right Patient– Unique to Practice / Model

• Use existing patient roster as a profiling tool– Age / Occupation / Interests– Record Key Indicators– Discover Like-Audiences Online

– Commonalities• Patients want;

– A dentist who cares– To trust you are doing for “them,” and not “you.”

– Triggers• Immediate Pain• Preparation• Responsibility

• Every practice should have a useful site– About & Philosophy– Services / Specialty– Map & Directions– Contact Form

• Appointment Request Form– Patient Testimonials (Text & Video)– Mobile Version– Blog or Original Articles

• Some Segments to Target– The average consumer waits until a toothache

before finding a dentist• Be unique, and active in discussions;• Compete through local trigger keywords

– Professionals seeking a dental practice for self or family upon receiving dental benefits

• Stay top of mind, and have presence in similar markets

– Dissatisfied patients from other practices seeking an immediate replacement

• Compete for Trigger Keywords– Referrals

• Enable easy referrals and testimony review

• Social Media– Facebook Offers the Relationship Opportunity

• Near Real Time Interaction• Significant Local Reach Ability

– Requires the Most Attention• Weekly / Daily Updates• Relatable and Meaningful Offers• Some questions require expert advice• Promotional Support

– Content Suggestions• Checkup Reminders• Health Facts• Featured Staff

• Google Places– Offers the Greatest Local Search Opportunity

• Site visitors locate your business profile, which is matched based on their search text and location

• Significant for Local Reach– Local buyers actively seeking services

– Requires• Write Up & Base Content• Three Video Testimonials• Feedback from Customers

• Paid Search Engine Optimization– Target the keywords used by local consumers;

• Searching for a new practice• Looking for pain relief or cosmetics• Regular care reminders

– Campaign Goals• Run for one to three months+• Local position page 1, upper page placement• Support Facebook and website• Place visitors into funnel to receive consultation or

related info/products.

• Strategy Summary– Personal Branding & Relationships– LCE Marketing Vehicles & Requirements– Factors for Differentiating Your Business

You can personally deploy this strategyin less than 4 weeks… however;

CORE PRODUCTS• Facebook Fan Page $399

– Page Setup– 6 Week Content Guide

• Google Places $149– Account Setup– Profile Optimization

• Search Engine Optimization (3 Keywords) $550– Priced per Keyword per Month Addl– Page One Position for multi-weeks

• Triple Play Bundle $997– Receive all three core products

Monthly Management (Optional)

Paid Advertisement Management 20% Ad BudgetWebsite Support $147Phone/Email Tech Support $149Copywriting $ProjectReview Stewardship $197

Turn KeySolutions

FANTASTIC SERVICES will deploy and steward your marketing campaign with tangible results as the primary goal.

Our competitive rates are sure to please the bottom line.

Base hourly rate is$95 per hour.

• A Premier Marketing Partner– Kevin Byrd– Fantastic Services– 4719 Quail Lakes Dr. Ste.G286 Stk. CA– 209-983-1731– kevin@fantasticservices.biz– fantasticservices.biz