optimize web content for mobile devices by arun agarwal
Post on 26-May-2015
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Optimise Web Content for Mobile Devices
Arun AgrawalEbizindia
2Learning by knowledge sharing
Why should I invest in mobile Internet?
Arun Agrawal www.webile.in
3Learning by knowledge sharing
How can I invest in mobile Internet?
Arun Agrawal www.webile.in
4Learning by knowledge sharing
What does your customer want to do with
your business in mobile?
Arun Agrawal www.webile.in
5Learning by knowledge sharing
Which features mattermost to your users
when they are mobile?
Arun Agrawal www.webile.in
6Learning by knowledge sharing
Screen size is not the key.User intent is.
Arun Agrawal www.webile.in
7Learning by knowledge sharing
Quick action by customer.Quick response by marketer.
Arun Agrawal www.webile.in
8Learning by knowledge sharing
With an anytime-anywhere strategy, you can
disrupt major industries.
Arun Agrawal www.webile.in
9Learning by knowledge sharing
Extreme Example
Arun Agrawal www.webile.in
10Learning by knowledge sharing
Customers get new tools in their shopping path, you get new tools inyour marketing path.
Arun Agrawal www.webile.in
11Learning by knowledge sharing
Disrupting Showrooming:
• Improve in-store experience.• Unique bundles.• Price stickers with QR codes offering detailed info and highlights.
Arun Agrawal www.webile.in
12Learning by knowledge sharing
Rx: Build a mobile website…
Arun Agrawal www.webile.in
13Learning by knowledge sharing
Rx: Build a mobile website…and then build your desktop
site around it.Much higher conversion!
Arun Agrawal www.webile.in
14Learning by knowledge sharing
Next: Build mobile appsfor loyal users
who interact regularly.
Arun Agrawal www.webile.in
15Learning by knowledge sharing
For designersGet up to speed on HTML 5, Responsive web design etc.
Arun Agrawal www.webile.in
16Learning by knowledge sharing
For developersConsider app development
as a career choice.
Arun Agrawal www.webile.in
17Learning by knowledge sharing
For testersLearn testing
mobile websites, apps. Get a feel for the
mobile user’s mindset.
Arun Agrawal www.webile.in
18Learning by knowledge sharing
For managersUser mindset. Technology.
What’s possible? What’s new?
Arun Agrawal www.webile.in
19Learning by knowledge sharing
Can I help?
arun@ebizindia.comwww.facebook.com/ebizindia
twitter.com/ebizindia
Arun Agrawal www.webile.in
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