Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.
TRANSCRIPT
didn’t have to market
shift in medium
jonesboro facebook pagewww.facebook.com/ccjpl
case study
Can we replicate
the success?
case study
Meet
$10
the results
7 Libraries
28 Days
$10 Per Day
8413 New Fans +
the results
San Rafael Public Library
2735 Fans
427% Increase
the results
Wake County Public Library
7766 Fans
211% Increase
the results
Topeka & Shawnee CountyPublic Library
8666 Fans
110% Increase
the results
Chicago Public Library
17335 Fans
101% Increase
dropbox
ben@benbizzle.comDropbox
images, images, images
Facebook Best Practices
flickr.com/photos/birgerking/5600215736/
flickr.com/photos/emagic/56206868/
2 goals flickr.com/photos/angietorres/4564135455/
2 goals flickr.com/photos/angietorres/4564135455/
16%
Your team
Multiple admins
Set posting goals
flickr.com/photos/33472412@N00/1696964330/
What to post flickr.com/photos/72211347@N00/327122302/