outreach 2.0 the digital revolution of pr
DESCRIPTION
Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.TRANSCRIPT
didn’t have to market
shift in medium
jonesboro facebook pagewww.facebook.com/ccjpl
case study
Can we replicate
the success?
case study
Meet
$10
the results
7 Libraries
28 Days
$10 Per Day
8413 New Fans +
the results
San Rafael Public Library
2735 Fans
427% Increase
the results
Wake County Public Library
7766 Fans
211% Increase
the results
Topeka & Shawnee CountyPublic Library
8666 Fans
110% Increase
the results
Chicago Public Library
17335 Fans
101% Increase
images, images, images
Facebook Best Practices
flickr.com/photos/birgerking/5600215736/
flickr.com/photos/emagic/56206868/
2 goals flickr.com/photos/angietorres/4564135455/
2 goals flickr.com/photos/angietorres/4564135455/
16%
Your team
Multiple admins
Set posting goals
flickr.com/photos/33472412@N00/1696964330/
What to post flickr.com/photos/72211347@N00/327122302/
Compelling Content
Be relevant to your Fans
Sharing!
flickr.com/photos/74998608@N00/3067514833/
Be there for customers
Seasonable & timely flickr.com/photos/94805433@N00/407598475/
Tell your story
How to post
Be human!flickr.com/photos/47494486@N03/5036313154/
Type like you talk flickr.com/photos/60648084@N00/2462966749/
Business casual
flickr.com/photos/88913244@N00/1437012378/
Business casual
flickr.com/photos/88913244@N00/1437012378/
flickr.com/photos/98819513@N00/5658859137/
Think short. flickr.com/photos/28311604@N00/63694234/
Be visual. flickr.com/photos/20375052@N00/5681426/
36
Be visual.
37
Videos!
Audience participation flickr.com/photos/65304769@N05/7403731050/
Ask a question
Call to action
Let them participate
When to post? flickr.com/photos/nomadic_lass/6728580615/
Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
How many posts per day? flickr.com/photos/mentalman1369/2624654120/
Consistency! flickr.com/photos/71651012@N00/221051561/
Connect the dots
flickr.com/photos/28992751@N08/3129872662/
Connect the dots
Connect the dots
Connect the dots
Enewsletter!
What to measure
Bigger goals…
flickr.com/photos/32066106@N06/5726853059/
Best Idea flickr.com/photos/stevensnodgrass/4906011803/
flickr.com/photos/jenosaur/5461377850/
@benbizzle@davidleekin
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