part 2 analysis and synthesis - gds user researcher basic training

GOV.UKUser researcherbasic training

Analysis and synthesis

GDS2

Research data to findings, actions and needs

GDS3

Analysis and synthesis

Data Findings Actions

Needs

GDS4

Justification

Why do you think that?Why should we do that?

GDS5

Traceable

Where did this idea come from?What's the evidence for this?

GDS6

Repeatable, rational process

Abductive reasoningLogical inference

wikipedia.org/wiki/Abductive_reasoning

GDS7

User research is a team sport

Analysis and synthesis should be group activities

GDS8

Analysis

Data to findings

GDS9

Extract data

EventsBehaviourThinkingContextArtefacts and tools

GDS10

Good sticky notesQuotes and actionsOne data point per sticky noteClear capitalsThick pens, good sticky notes

GDS11

GDS12

Affinity sort

Arrange and filter notesIdentify and name patterns, clusters

GDS13

GDS14

Schemes

Theme or topicUser journeyInteraction step or contentPersona

GDS15

Findings

GDS16

Distilled statements of the important things we've learned

GDS17

Inference

Data + judgement = Findings

GDS18

GDS19

People on low incomes don’t know whether they’re employed or self-employed

GDS20

GDS21

Analyse your data

1. Review notes

2. Highlight key points

3. Write 3 or 4 findings

10 minutes

GDS22

Synthesis

Findings to actions and needs

GDS23

Actions for next iteration

Ideas – design, content, rules, …Questions – research, experts, …

GDS24

Inference

Findings + patterns or principles= Ideas + questions

GDS25

Synthesise your actions

1. Review findings

2. Write 3 or 4 actions or questions

3. Replay to team mates

10 minutes

GDS26

User needs

GDS27

As a (role)

I want (goal/desire)

[so that (benefit)]

GDS28

As a userI can backup my entire hard drive

GDS29

Good user needs1. Is it something a real user

would say?

2. Does it help you design and prioritise?

GDS30

Good user needs3. Does it unnecessarily constrain

possible solutions?

4. Do you have good evidence?

GDS31

As a (user type)

I want/need/expect

(something)

GDS32

When (situation or trigger)

Because (constraint)

So (outcome)

GDS33

As a British citizenI need a passportto travel and prove my identity

GDS34

Organising needs

Structure needs around personas and journeys

GDS35

(persona)

wants/needs/expects

(something)

GDS36

Sam lives in shared accommodation where post goes missing, so he needs his passport delivered somewhere safe

GDS37

Because there are special rules for passport photos, Jack wants an expert to take his photo for him

GDS38

GDS39

Document your user needs

1. Review findings

2. Write 1 or 2 user needs

3. Replay

10 minutes