patrick willemarck soc business bmma digit 2013

Social business ?

La techno change les relations

Les datas changent le business

Votre business devient social

Nielsen qualifie l’audience avec Twitter

Facebook prédit l’audience

Au coeur du changement:le segment le plus important, l’individu

Un corps social qui change le commerce

Pas de valeur, pas de croissance sans social

Certains l’anticipent

Certains l’anticipent

Le mode opératoire change

Le Marketing change

Tout paticipe au maketing

Certains l’anticipent

Certains l’anticipent

PEUT-ÊTRETout ça, c’est pour les anglo saxons, la Belgique sera épargnée

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1. Belgians are highly engaged

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1. All categorises are not equal

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1. It’s driving sales

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1. Belgians challenge brands

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Digital typology

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Consumer Digitisation keeps growing

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More channels = more competition between brands

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Facebook fans are ambassadors

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Brands are loosing control

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Adapt or die

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The Path to digital reinvention

Focus on the future, not the legacy.

Experiment ASAP

Build your touchpoint ecosystem

Don’t forget Social

On peut se voiler la face

BLOGS WERE ONCE CONSIDERED AS FUNNY BUT: Huffington Post, born in 2005, grew bigger than New York Times, USA Today, Wall Street Journal, Washington Post.

The Music Majors considered iTunes as Marginal: today25billions songs were downloaded. The industry missed the opportuinity.

Radios are considering iRadio, Spotify, Deezer as marginal phenomenon : Spotify has more than 20 millions listeners and 5 millions subscribers and one billion playlists.

Telcos did the same with Skype : Skype stands for 1/3 of international communications.

UNIVERSITIES AND SCHOOLS are suspicious about Massive Onlien Open Courses(MOOC): iTunesU has 1 billions downloads on iTunes U

”TV Owners challenge us : what are 20 min spent on You Tube worth compared to 4 hours on TV ?

Mass Media wonder what are 10.000 videos seen on a website worth against the millions viewers they have each evening ?

In the media world In other businesses

In between, YouTube gains 1million users every month and all media are loosing touch with people below 30 years old.

Combien de temps ?Advertising is no longer what it used to be.

Que retenir ?Where can web2.0 technology impact your value chain first ?

✤ Where can interactions with stakeholders create value or reduce cost ?

✤ Give a try to Enterprise social networks but take care of its adoption

✤ Define practices and guidelines internally in a participatory, ownable way

✤ Build and share best practices

✤ Expand to external networks while making your website social

✤ Stop trying to reach, make yourself accessible