patti girardi portfolio linkedin
Post on 23-Jan-2017
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Patti Marciano GirardiPortfolio
Integrated Meal Plan MarketingResultsUp to 278% increase in same store sales
Incorporates holo greeter technology
“Your Region Your World” Promotion
Results: Up to 54% same store sales increase
Digital-only Campaigns
Results: 16% same store sales increase
Results: 30% same store sales increase
Results: 9,714 actions; 48,750 impressions
Chartwells Monthly Digital MagazineResults37% open rate56% click rate
Recipient of the League of American Communications Professionals Platinum Magellan award
Recognized by the North American Excellence Awards
YouFirst Guest Service PlatformResults8% increase in guest satisfaction scores
Received Foodservice Director and Culinary Institute of America Goldies Award in the “Focusing on the Guest” category
Chartwells RebrandBrand repositioning from “Eat. Learn. Live.” to “Where Hungry Minds Gather”Mantra addresses the unique needs of Generation Z, replacing Millennials on college campuses
Balanced U Wellness PlatformRecipient of a National Restaurant Association Operator Innovation award
Sustainability
Results: 47,400 calories burned
Sonics/Dodgers Marketing
Results: 1.3 million new high definition subscribers Results: $354,400 incremental
revenue
Lakers/Sonics Marketing
Results: Incremental revenue of $19 million
Results: Contributed to $220 million contract renewal
Cox.com Web Site Promotion
Results: 44% increase in online orders within first month
Results: 1,567% increase in online payments
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