[pds] getting funding and sponsorship - pei-chin tay

Getting Funding and Sponsorship3.00pm-4.30pm, Mon 28 February

Pei-Chin TayEnterprise OfficerECCA

info@ecca-london.org / www.ecca-london.org

program

me

Let’s see what’s out there

info@ecca-london.org / www.ecca-london.org

options

info@ecca-london.org / www.ecca-london.org

differe

nces

info@ecca-london.org / www.ecca-london.org

Hands-on

Hands-off

For profitNot for profit

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Private(sponsorship)

Adapted from: Hugh Mason

info@ecca-london.org / www.ecca-london.org

differe

ncesCo

mpa

ny

valu

ation

Risk

s

TimeAdapted from: Hugh Mason

info@ecca-london.org / www.ecca-london.org

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nces

Let’s look at some examples

© A

kram

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We both spoke of the paths we had taken, of our lives, and of the meaning, the value of the social link created by Roads. He explained to me the role of the human body as he sees it – a vector of communication, cultural memory and personal history. And, then, both of us began to see that our two worlds obviously shared the idea of forming links between people and peoples. From the confrontation of our ideas on Diversity emerged a common image: the Vertical Road.

Hervé Le BoucChairman and CEO of COLAS

case s

tudy:

corpora

te

sponsors

hip

case s

tudy:

innova

tive

partne

rships

Imag

e fr

om a

bcne

ws

Damian Barr as ‘Reader-in-residence’ at the Andaz Hotel

case s

tudy:

degree

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age

sour

ce: h

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case s

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degree

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© C

ofun

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org

case s

tudy:

crowd-fu

nding

© S

pann

er F

ilms

http://www.spannerfilms.net/how_to_crowd_fund_your_film

case s

tudy:

investor

© In

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nt

Let’s do something about it!

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consid

er…Aims & Objectives:

•What type of project? (e.g., personal/community/educational/social enterprise)

•What do you want to get out of your project?

•What are some of the key activities?

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consid

er…Impact & Benefits

•What impact can your project create? (state qualitative & quantitative key performance indicators, a.k.a., KPIs)

•Why is this important?

•Who is your target audience and how can they benefit?

•How can the funder(s) benefit?

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consid

er…

• location• equipment • materials • money • publicity• expertise

What do you need?

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consid

er…

Research & Identify the right organisation(s)

• Who is your target audience? Are they similar as the organisation/funder? (e.g., potential customers, locality, complementary services)

• How can your project contribute to the funder(s) remit or agenda?

• Any potential conflicts? (e.g., education and cigarette brands?; competing sponsors?)

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get cra

cking!

1. Think of a project/event which you are seeking funding or sponsorship for

2. Identify the following:• Aims & Objectives• Impact & Benefits• Organisations to approach for

funding, and WHY?

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real ac

tionDeveloping Funding or Sponsorship proposals

•Similar to a business plan (template distributed)

•Customise your proposal

•Submission & disbursement deadlines

•Be professional

•Follow up, not harass!

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Review

ing

• Outcomes and outputs of project/event

• Financial report• Future plans

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ideas

Any questions?Book a 1:1 session with ECCA /

you can also email me at peichin@ecca-london.org

• www.funderfinder.org.uk Funding portal (free access at Learning Zone @High Holborn)• www.creative-choices.co.uk/find-funding/1099/ Creative choices funding portal• www.uksponsorship.com Aims to link sponsors with organisations seeking funding in various fields, including the arts• www.fundraising.co.uk A resource for UK charity and non-profit fundraisers. • www.guidestar.org.uk A comprehensive guide on UK charities• www.access-funds.co.uk Contains details of organisations and funding opportunities.

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useful l

inks

• www.artquest.org.uk/money/writing-applications.htmArtquest – one-stop resource for visual artists• www.unltd.org.ukUnLtd – a charity that support social enterprises (templates available for downloading)• www.artsandbusiness.org.uk/ Arts & Business sparks new partnerships between commerce and culture• www.j4bgrants.co.uk/Default.aspx Listing of funding organisation for small businesses• www.governmentfunding.org.uk Online portal to grants for the voluntary and community sector for the following funders• www.grantnet.com Grantnet is a user-friendly search engine

info@ecca-london.org / www.ecca-london.org

useful l

inks