personal branding and linkedin marketing presentation 2016

©Jasmine Sandler Digital Marketing Consulting & Training

A Deep Dive into how to use #LinkedIn and #Social #Branding

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

LinkedIn Marketing Expert as awarded by Google Small Business in 2016

SOCIAL MEDIA Strategist since 2005– Fortune 1000

Global Keynote Speaker on LINKEDIN & SOCIAL BRANDING

CEO – Agent-cy Online Marketing – B2B SOCIAL & SEO AGENCY

Lead Instructor & Trainer – LINKEDIN & SOCIAL MEDIA

Social Media Author: “Branding & Sales: The LinkedIn Way” , “How to Brand Yourself Online Like A CEO”

Media LinkedIn Subject Matter Expert NBC, CBS, Incisive Media, Google SMB

C-level Social Media & PERSONAL BRANDING Consultant

INDUSTRY THOUGHT-LEADERSHIP #SOCIALBRANDING @Jasmine_Sandler

SUCCESSFUL SOCIAL BRANDS

Successful

Original

CEO

Inclusive

Action-Oriented

Leaders

JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAINING

www.jasminesandler.com | @Jasmine_Sandler

#SOCIALBRANDING @Jasmine_Sandler

OPPORTUNITIES FOR YOUIN SOCIAL BRANDING

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#SOCIALBRANDING @Jasmine_Sandler

POSITIVE MEDIA ATTENTION

Influential Bloggers in Your Industry Will Notice You

Online Media in Your Industry will Want Your Insight in their next Breaking Story

The Media uses LinkedIn , Twitter and G+ to find the next BIG story

www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

#SOCIALBRANDING @Jasmine_Sandler

SEARCH VISIBILITY

For your target to find and engage with youwww.yourlinkedinpage.com

For your target to find and engage with your companywww.yourwebsitehomepage.com

For your target to find information about your products & serviceswww.yourserviceslandingpage.com

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

#SOCIALBRANDING @Jasmine_Sandler

BUILD A STRONG REPUTATION ONLINE #SOCIALBRANDING @Jasmine_Sandler

Create A Unique & Strong Position. Win Online Market Share.

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DRIVE AUDIENCE ENGAGEMENT

A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth.

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#SOCIALBRANDING @Jasmine_Sandler

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Developing a SOCIAL BRAND requires the proper use of online channels including social media to create impact and visibility of that personal brand.

DEFINITION OF THE SOCIAL BRAND

Personal Branding is the marketing practice of developing monetary value around a person instead of a corporation.

#SOCIALBRANDING @Jasmine_Sandler

GOAL PLAN FOR YOUR SOCIAL BRAND

By creating specific BUSINESS GOALS and targets, you have a better chance of driving success from your investment in your Social Brand.GOALS

BRAND AWARNESS

SALES

MEDIA ATTENTION

INVESTOR ATTENTION

CAREER TRANSITION

S t a r t b y t h i n k i n g w h a t y o u r q u a n t i f i e d g o a l s a r e f o r t h e l o n g t e r m a n d t h e n b r e a k i n g t h i s d o w n i n t o m o n t h b y m o n t h p r o j e c t i o n s

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

#SOCIALBRANDING @Jasmine_Sandler

CREATE YOUR SOCIAL BRAND NICHE

SOCIAL BRAND NICHE

Your Niche will define your unique corner of the market

Your Niche will define your Social Brand Focus and Success.

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

#SOCIALBRANDING @Jasmine_Sandler

DEFINE YOUR ONLINE BRAND STYLE

What is your AUTHENTIC Voice?

How Does your Audience ENGAGE?

What COMMUNICATION Style Do You Possess?

What IMAGE Do You Need to Portray?

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#SOCIALBRANDING @Jasmine_Sandler

LINKEDIN

LinkedIn is THE Social Branding tool for Business Professionals

• All-Star Profile

• Blogging Opportunities

• Networking Opportunities

• Groups Opportunities

• Media Opportunities

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

www.linkedin.com/in/onlinebranding

LINKEDIN STATS

• LinkedIn: #1 B2B Social and Sales Networking Tool (93%)

• 445+MM Global Business Professional users

• Qualified Sales: Your Decision-Makers are on LinkedIn (80%)

• Opportunities to become part of an Influencer Ecosystem

• Writing Platform for Thought-Leadership Development

• Warm lead machine – Over 3 Million Groups

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

www.linkedin.com/in/onlinebranding

CREATING A KILLER PROFILELinkedin.com/in/onlinebranding The LinkedIn Personal Profile Should

Drive Target Visibility & Engagement

Choose a Headshot & Background Image that defines your Personal Brand

Use Your Top 3 Skills to Define Your Headline

Create a personal URL that defines your Social Market Position

Create a Summary that tells your story and quantifies your experience/results

Use strong multi-media to tell Your Story Video Info graphic Motion Graphic Link to Audio Interviews PDF

Update your LinkedIn Profile Frequently@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING

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www.linkedin.com/in/onlinebranding

LINKEDIN CLIENT EXAMPLE - RESULTSW

WW

.JASMINESANDLER.COM

RESULTSAverage of 1 new qualified lead or introduction/week

“After only her corporate Sales Training and initial follow up with me, Jasmine has already delivered qualified leads to me on LinkedIn.”

Related Professional Background Image – What Whitney Sells

Professional Welcoming Headshot - current

Headlines delivers 1. Individual Market Position 2. Credibility 3. What She Offers

Custom Domain created : in/com/manhattanrealestate to support niche

Custom Text for Anchortext created : REAL ESTATE ADVISOR

#SOCIALBRANDING @Jasmine_Sandler

LINKEDIN CLIENT SUMMARYW

WW

.JASMINESANDLER.COM

Professional Summary

-Highlights keyword phrase and area of focus-Delivers professionalism -Drives Credibility-Shares credentials and what sets her apart

Call to Action with specific qualifications

#SOCIALBRANDING @Jasmine_Sandler

Understanding Your LinkedIn Competition• Join Related Groups• Assess Advanced

People Search Results

• Review Daily Competitive Posts

• Consider how you are better

• Support Your LinkedIn ecosystem

HOW TO GAIN LINKEDIN MARKET SHARE

@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

Refine & Support your Social Brand Promise• Be authentic.

• Support your Followers in LinkedIn Pulse

• Encourage your Ecosystem to share. Share

as it relates to your Social Brand promise

Engage in LinkedIn PULSE• Write regular long form posts

• Support others posts

• Follow targeted influencers and support their

activity

HOW TO DRIVE DAILY LINKEDIN LEADERSHIP

@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

• Search for connection• Advanced Search• Review Your University, Professional

Contacts• Find target on LinkedIn:

• Industry• Title• Company• Revenue• Executive Level• By connections• By Groups

REFINING YOUR LINKEDIN TARGET

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HOW TO DO SOCIAL SELLING RIGHT

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LINKEDIN ADVANCED SELLING - NAVIGATOR

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LEAD GENERATION REAL RELATIONSHIP

DEVELOPMENT B2B NETWORKING DATABASE

DEVELOPMENT EXACT TARGET DELIVERY PR VEHICLE COMPANY RESEARCH EXECUTIVE RESEARCH

LINKEDIN = end to end Sales

@Jasmine_Sandler | Linkedin.com/in/onlinebranding

The Ultimate Sales Tool

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

Your LinkedIn Profile Matters, A LOT

• Think Search Visibility, Think Engagement, Think Uniqueness• Strong Headline Copy – Your Direct Response Ad• Highlighting summary with experience and results

Your Leadership in LinkedIn Matters Too

• Your Own LinkedIn Group to serve your own Community• If Your Profile States A Skill, Back it up – Answers Matter

Your Daily LinkedIn Participation is a MUST

• Status Updates – Make it Relevant, Valuable and Short• Follow and share Influencers related posts• Providing Answer and Solutions via Comments and Shares• Update Your Profile When Things Change

YOUR KEYS TO WINNING ON LINKEDIN

@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

YOUR KEYS TO SOCIAL BRANDING

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Become Your Best Spokesperson

Identify & Engage in Targeted Media Opportunities

Build & Nurture Your Social Ecosystem

Be Engaged and Supportive Daily

Deploy Social Listening Tools

Respond in Real Time

INDIVIDUAL LINKEDIN COACHING PROGRAM

DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© JASMINE

SANDLER

EXTRAS AVAILABLE $ Pro Photo

Shoot Video

Production Scripting/

Editing

LinkedIn Position Analysis

LinkedIn Messaging

LinkedIn profile Enhancement

LinkedIn Groups Direction

Custom LinkedIn Header Design

Daily LinkedIn Sales Action Plan

FRED HOROWITZ, CEO OF DEAUVILLE

LINKEDIN ADVANCED SELLING TECHNIQUES TRAINING

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SANDLER

Pre-Training Social Selling Assessment

LinkedIn Sales Strategy Session with Sales or Marketing VP

Review of Top Producers LinkedIn ProfilesLinkedIn Knowledge Survey and Answers

Collection

Full Day Training with Q&A (8 HR)Sales/AE Teams learn How LinkedIn Works• Profile• Groups• CRM functionalities• Networking• Messaging

15 or 30 Day Group Phone Follow-Up

Groups of up to 20

8 Hours LIVE Includes Q&A, Live Exercises, End of Training Survey

Includes Copy of “JS LinkedIn Daily Sales Plan”

LINKEDIN MARKETING BOOK

How to Effectively Use LinkedIn as a Branding Tool

How to Create Real Target Relationships via LinkedIn Selling

Proper LinkedIn Communications Etiquette

How to Become a LinkedIn Groups All-Star

The Keys to a Visible and Engaging LinkedIn Profile

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PERSONAL BRANDING PROGRAM• Personal Brand Plan and Strategy• Personally Branded Content

Planning & Delivery• Brand Execution & Management:

Blogging Social Media Management Speaking, Interviewing & Media

Training Online PR & Events Promotions

• Channel Design & Management Website Social Channels

www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R

SOCIAL BRANDING CRASH COURSE

4 Modules on Social Branding from A-Z

Build Your Own Social Branding Plan

Create Your Own Social Channels

Guidance on all Social Branding and Content Marketing Tools

Course Includes Downloadable Workbooks and Action Plans

AVAILABLE AT WWW.JASMINESANDLER.COM/

SHOP

SOCIAL BRAND BOOK

How to Identify Your Own Personal Brand

How to Position Your Personal Brand

How to Determine Your Brand Messaging

How to Commit to Your Personal Brand Content

How to Get Into the CEO Role

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CONTACT INFORMATION

WWW.JASMINESANDLER.COM

LINKEDIN COACHING

LINKEDIN PROFILE ENHANCEMENTLINKEDIN MARKETING SERVICES

LINKEDIN GROUP TRAINING

PERSONAL BRANDING COACHING

SOCIAL BRANDING MANAGEMENT

SOCIAL MARKETING MANAGEMENT

SOCIAL MEDIA GROUP TRAINING

INDIVIDUAL WEB SITE DESIGN &

DEVELOPMENT (VIA AGENT-CY )

SEARCH (SEO & PPC) SERVICES

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Contact Us

http://www.agent-cy.com

JASMINE SANDLERCEO

AGENT-CY ONLINE MARKETING, INC90 PARK AVENUE | NY | NY | 10016

JASMINE SANDLER SEO & SOCIAL CONSULTING & TRAINING

WWW.JASMINESANDLER.COM

(347) 527-5100 | JASMINE@JASMINESANDLER.COM

JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler