personal branding for public figures

PERSONAL BRANDING

KHALED ELAHMAD

For Public Figures

Khaled@DigiArabs.com

Why are CEO's afraid to get on Social Media?

KHALED ELAHMAD

• Not relevant to my industry• No ROI• Too risky• Just for young people• Legal discourages

"The most influential CEOstoday are social leaders, open to listening, engagingin dialogue with stakeholders and responsive to their followers."

KHALED ELAHMAD

Research shows that "82%of consumers are more likelyto trust a company whose CEO engages on social media"

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“Who’s on Twitter? My customers, my employees,my competitor’s customers. & I hear every minute of every day how we’re doing & what we need to do differently.”

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JOHN LEGERECEO OF T-MOBILE

"The activity of the most influential leaders on social Media increasingly reflects emerging leadership practiceswhich will likely define the future of management"

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DR. SHADI AL SHAIKH

KHALED ELAHMAD

2 MILLION360,000

21,300

40,000

What is Branding?التوسيم؟ هو ما

If you are part of the herdالقطيع من جزء كنت اذا

What would set you apart?غيرك؟ عن سيميزك الذي ما

What do I want to do in life?بالحياة؟ أعمل أن أريد ماذا

: مجال في خبير لمرتبة الوصول هو الذاتي الترويجخالل من معين

والتي غيرك عن بها تمتاز التي المضافة القيمةباستمرار تقديمها تستطيع

Personal Branding

Have you Googled your name?الجوجل؟ في اسمك عن بحثت متى

Have you Googled your name?الجوجل؟ في اسمك عن بحثت متى

Build your Online Communityااللكتروني المجتمع

What you are doing MattersHow you are doing it is Important

Why you are doing it is Critical

Make sure :The image is right

The message is clearYour brand is appealing to the large audience

Self-realizationFulfillment by oneself of the possibilities of one's character or

personality

What are your Strengths?القوة#

What do people Compliment you for?إطراء#

What Impression you want people to make of you?إنطباع#

What are your Weaknesses?الضعف#

What are you Passionate about?شغف#

What are your Values?418 Values here: http://bit.ly/VaLueS

Your brand is not created – it’s Cultivatedطويلة وعناية لزراعة تحتاج الثمار

Your Superpowers are the things you do better than everyone else# المميزة_ مهاراتك

The more you can humanize your brand, the deeper connection you will establish with your

community

Do’s & Don'ts of Personal Branding

KHALED ELAHMAD

1- Extend the Brand

KHALED ELAHMAD

On the “Marriott on the Move” blog, chairman Bill Marriott does a great job of extending the Marriott brand through this travails, including trips to meet previous presidents, stories about his executive assistant and random book reviews.

2- Grow your–and your company’s–network

KHALED ELAHMAD

CEOs have the opportunity to network with all sorts of stakeholders via social media. Networked individuals perform better in a business setting than those that are less networked.

3- Build thought leadership

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LinkedIn is becoming a GREAT tool for executives to use as a thought leadership platform

4- Customer service (yes, CEOs can & should help with customer service online)

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5- Give the company a more human face

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This photo shows you the human side, which is what many people want to see from their CEO.

6- Identify new customers

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7- Show that your company is innovative

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Just by the mere fact that your CEO is ON Twitter,you are seen as an innovative company in many ways.

8- Give customers more insight into your brand

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Many of CEO Mark Bertolini's tweets have more to do with community work and other projects that do not have to do with insurance. Giving customers, potential customers and employees more insight into what Aetna is all about.

9- Drive more media & analyst coverage

KHALED ELAHMAD

When your CEO is on Twitter, that makes him muchMore accessible.

10- Build positive morale with employees

KHALED ELAHMAD

People WANT to work for CEOs who are using social. Because they want more information from them.We want to hear more from our CEO. More about his vision. More about his work. More about what he’s up to.

1- Don’t expect instant results

KHALED ELAHMAD

Generating leads from social media takes time & effort.

3- Don’t vent online

KHALED ELAHMAD

Give personal opinions or comment on controversial things. You don’t want to upset potential customers or clients.

4- Don’t spam your followers

KHALED ELAHMAD

Write your own content or curate good one, but don’tspam. Schedule your posts so they will have good Frequency.

5- Don’t spread yourself too thin

KHALED ELAHMAD

You don’t have to be active on all social networks,Find the one your targeted audience is active at andInvest there.

6- Don’t Sink to a Troll’s Level

KHALED ELAHMAD

When people leave rude or negative comments on yoursocial media account, or send you nasty private messagesit’s always best to take the high road. Respond to their hate with kindness and professionalism. Don’t let your personal feelings get involved.

7- Don’t interact with questionable content

KHALED ELAHMAD

There is a delicate line as to what should be shared and what shouldn't. Think carefully about your business and what is stands for first.

8- Don't plagiarize content

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Resharing is one thing, copying content & branding it as your own is another. Always give credit where credit is due.

9- Don't bash other people or other brands

KHALED ELAHMAD

Even if you do not explicitly name an organization or company, it is generally easy to figure out who you are talking about. It is also smart to avoid publishing negative comments about other brands. If you have nothing constructive to say, do not say it at all.

10- Don't ignore the conversation

KHALED ELAHMAD

Your online brand is an ongoing process requiring engagement and attention. Don’t just listen to what others are saying about you; dive into the conversation and be proactive about engaging with and responding to others.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren

Buffetو 20 الطيبة السمعة لبناء لهدمها 5سنة فقط دقائق

Boston Marathon victim costume

PR Executive Racist Tweet

االعالم منصات على حصلت أخطاءاالجتماعي

االعالم منصات على حصلت أخطاءاالجتماعي

االعالم منصات على حصلت أخطاءاالجتماعي

Brand Name

Peers

Sector

Who is looking for you?

Learn from them

Keep up with new trends

Content StrategyBrand Content Sector Content

Social Content

Brand ContentStory telling Content indirectly Telling about the value of the Product / service

Sector Content1- Build a Sector Content Bank2- Be the thought leader in your field to your followers

Social ContentShare social content:1. Greetings2. Quotes3. Questions / Fill in the blankWho is the author

Source: @Yousef of @CareemUAE

Business to Business

Business to Consumer

Source: https://blog.bufferapp.com/new-social-media-research

Source: https://blog.bufferapp.com/new-social-media-research

Source: https://blog.bufferapp.com/new-social-media-research

How people spend their time on Social Media

NEWS FRIENDS

Source: https://blog.bufferapp.com/new-social-media-research

73

Be humanRemember, it’s SOCIAL media.

Don’t be too promotional or just broadcast message. Have

conversations.

Give valueYour posts need to give your

customers value and a reason to follow you. And value doesn’t just

mean offers and promotions Be creativeThink about your audience and what they like and value. Share

things they’ll like and be interested in from a range of

sources

Be consistent

Aim to tweet at least once a day. A irregular and unmonitored account

is worse than no account at all Think about timings

There are tools out there (Tweriod) that show when you’re followers are most

active. Schedule your posts for those times to reach your

followers

Top tips for social media

Content Banksالمحتوى بنك

Tools

Content Banksالمحتوى بنك

Tools

Content Banksالمحتوى بنك

Tools

Content Banksالمحتوى بنك

Tools

Design Toolsالمحتوى تصميم

Tools

Design Toolsالمحتوى تصميم

Tools

Get more Engagement on Twitter

Pin your Tweets

Twitter Users Penetration in Arab Countries

Source: Population: http://laborsta.ilo.org/Twitter Data: ConnectAds Agency presentation

Spread your tweets out

Shine the spotlight on your customers and clients

Share easily digestible tips

Join trending content

Get scientific with your tweets

• Tweet on Sundays to get more retweets• Tweet after 8pm to extend your reach• Tweet images -- rich media is hot, hot, hot• Spell out the word "retweet" (don't use RT)• Use exclamation points in your tweets!

Retweet others the way you want to be retweeted

Twitter Chat

http://tweetreports.com/twitter-chat-schedule

المفضل كتابك مؤلف مع والتفاعل للبحثمدينتك في السياسيين مع للتواصل

بالك على يخطر موضوع ألي المقاالت أحدث

مجالك في فكر صاحب لتصبح

Twitter

Hashtag

1- Cities / Countries 2- Conferences 3- Initiatives4- Major Keywords

Twitter

Lists

Twitter

Twitter

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Twitter

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

TwitterInclude Shortened Links

To Drive Traffic

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterUse Images ToGrab Attention

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterWant Retweets?

ASK for Them

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterUse Actionable Words

Like “Download”

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterRecycle Tweets

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterTweet AboutSocial Media

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterSchedule Your Tweets

At Night to get RT

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterBe Responsive

Customers Expect it

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

TwitterTweeting Stats

Expands Your Reach

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Twitter Polls1. “Regularly post branded polls”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Twitter Polls2. “Give people a say in decisions”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Twitter Polls3. “Tap into live events by hosting related conversations”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Twitter Polls4. “Conduct market research on your products or services”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Twitter Polls5. “Create polls on topics relevant to your brand”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Twitter Polls6. “Promote specific products”

Source: http://www.socialmediatoday.com/social-networks/twitter-provides-tips-how-brands-can-use-twitter-polls

Facebook Users Penetration in Arab Countries

Source: Population: http://laborsta.ilo.org/Facebook Data: Facebook

Use of Language on Facebook in Arab World

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Source: www.ArabSocialMediaReport.com

عربي

English

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

www.rightsmanager.fb.com

www.facebook.com/livemap

https://chatfuel.com

Get more Engagement on facebook

Tell Stories

Peak Hours:

1- Check your Facebook Insights for Peak Hours2- Check your Demographics and check their Work / play / home habits3- Check if there is a major sporting / cultural event4- Mind the seasonal events (Ramadan, Christmas..)

Trending Topics

Post Behind-the-Scenes Shots of Your Business

Post Selfies

Post Viral Photos

Post Questions / Who’s the Author / Fill in the blank

Post Quotes

Post Photos of Your Product in Use

Post Videos

• Behind the scenes • You and your team• How to use your product/services• Just say hello• Your fun side

If you tell people what you know

They will buy what you sell

Last

Thank YouKhaled ElAhmad

www.KhaledElAhmad.com