peter kjaer. battlesouls post launch

Pixeleap • Shipped 9 games

• Shipped BattleSouls in May •  Improving BattleSouls

• Pitching for new projects

Post Mortem • What Went Wrong •  Retention

•  Underestimating the competition

• What Went Well •  Open Development

•  Production

Retention – Day7

Underestimating the competition • A lot of similar games came out

• We needed more of everything •  Free is not enough

Production • We build an online multiplayer game •  On time and on budget

• We did a lot of prioritizing

• Sticking with Unity

• Coupling employees and outsourcing

Why Open Development • Better Games •  We are a very small team

• Marketing •  We have limited budget

• Community •  The more the merrier

• Sharing •  Give back to the community

Early Testing • On location tests

•  Going where the testers are

• Closed alpha as soon as possible •  Asking dedicated testers to help us

• Open Beta •  Opening up for critical mass testing

•  Launch •  Live ops is still a testing phase

Community Activity

Community Status Then • Reddit ~ 28 subscribers • TigSource ~ 2 comments • Player.me ~12 followers • Twitch ~ 140 followers • Youtube ~ 20 subscribers • Twitter ~ 750 followers • Facebook ~ 480 likes

Community Status Now • Reddit ~ 28 subscribers • TigSource ~ 5 comments • Player.me ~16 followers • Twitch ~ 170 followers • Youtube ~ 112 subscribers • Twitter ~ 870 followers • Facebook ~ 1.200 likes • Newsletter ~ 9.950 subscribers

Open Development • We changed our patching procedures

• We upgraded all the artwork

• We are keeping skills that we might not have

• We are sticking with our vision!

Sticking With The Vision • Fast Paced Action •  Don’t make decisions that slows down the game

• Fun With Friends •  Make teamwork shine •  Don’t let one player have fun at the expense of others

• Class Change Is King •  Changing your class should always be a good choice

Summing Up • Start community work early

• Test early and often

• Stick with the tools you know

• Never tell me the odds!

Twitter: @PeterPixeleap

Mail: Peter@Pixeleap.com

www.BattleSouls.com