pic2go - solution overview
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Automatic Race Photo-Taggingand Branded Social Sharing
with Pic2Go Patent Pending Technology
“Pic2Go – a Pioneer Solution Provider for Sponsored Race Photography” - Active Endurance
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Automated Race Photo-Tagging
Instant Postingof Branded Photos to Athletes’ Facebook Sponsor’s
Engagement,Social Reach
& Fans Acquisition
Auto-tag
thousands of photos per hour
Offer instant
free race photos social-publishing
Increase
SponsorshipRevenues
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
HOW IT WORKSBefore the Event
►Print Pic2Go barcodes on
race bibs
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
HOW IT WORKSBefore the Event
►Add Pic2Go Widget
to race website
► Invite athletes to register
with their bib numberEnter Bib Number
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
HOW IT WORKSBefore the Event
►Design photos
branding
►Design branded album-cover
(a branded image everyone will get)
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
HOW IT WORKSEvent Day
►Photograph athletes
►Upload photos to Pic2Go system
►The system automatically
recognizes bib numbers in photos
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
HOW IT WORKSEvent Day
►Athletes’ photos posted to their
Facebook (in branded albums)
►You get on-line activity
performance report
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2GoMoscow Marathon 2014
►40K photos taken
►6000 athletes’ albums
posted to Facebook (and
VK)
►1.35M impressions
(Facebook + VK)
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Prague Grand Prix – Birell
►14K photos taken
►1700 athletes posted
albums to Facebook
►260K Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Haute Route - “The Toughest and Highest cyclosportives in the World!”
►14K photos taken
►600 athletes posted albums
to Facebook
►150K Facebook impressions!
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Samsung Tel Aviv Marathon
►100K photos taken
►12K athletes posted albums
to Facebook
►4.5M Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Vodafone Malta Marathon
►18K photos taken
►2,250 athletes posted albums
to Facebook
►1.1M Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Bucharest International Half Marathon - Volkswagen
►10K photos taken
►1200 athletes posted
albums to Facebook
►450K Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2GoThe Color Run Romania 2014 – Dero, Orange
►30K photos taken
►2700 athletes posted albums
to Facebook
►1.6M Facebook impressions!
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go2014 Jerusalem Marathon - Gillette
►60K photos taken
►7K athletes posted albums to
►2.8M Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Races & Sponsors Using Pic2Go24h Relay Marathon Japan – Konica Minolta
►33K photos taken
►950 athletes posted
albums to Facebook
►150K Facebook impressions
Copyright © 2010-2014 Pic2Go Ltd. Patent Pending www.pic2go.com contact@pic2go.com
Contact Uswww.pic2go.com
contact@pic2go.com
“Pic2Go technology revolutionizes the way event participants
interact with their friends and followers online - with real-time
posting during an event.
Pic2Go is also a great tool for sponsor recruitment - driving
interactive sponsor engagement, wide social reach, brand
awareness and increased fan acquisition.”
Anthony Bliss, Managing Director – UK Sport Photo Ltd
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