pitch

ALIEN

Client: Northern EchoAudience age: 16-24

Tribe: Young AltsGenre: Alternative Lifestyle

Issues my client causes me:•Restricts language•Restricts imagery•Restricts topics

briefOther magazines that have a similar

style include:• Pavement Licker• Bizarre• Frankie• Clash• Dazed

I chose to do this genre of magazine because:

• Interests me• I feel I fit into the target

audience• A lot of research opportunities• A less known style of magazine

Audience researchThe tribe I am aiming my magazine

at is Young Alts.This is because:• This tribe is more likely to enjoy

my style of magazine• It is quite an unusual tribe and

has a wide range of sub-tribes• I consider myself to fit into this

tribe

My target audience fits into this genre because of:

• Age – 16-24• Tribe – Young Alts• Socioeconomics• Educational status

Audience researchMy magazine fits in to this genre because:• Fictional articles• Comedic topics• Unusual topics• Style• Branding

My article ideas:• Article on how to pull off a

successful house party • Article on Alternative

Fashion, including a make over

• Countdown on the latest “Hot or Not” trends

• Top tips on how to create and maintain a successful blog

• Interview/article around new artists in the local area

• Interview with popular bloggers. For example YouTube bloggers.

• Katie Price satire

Katie Price Satire:• Comedy• Celebrity focus• Everyone can have an opinion on herArticle on house parties• Relatable to the audience• Something the age group are going to be

interested in• Easy to research

AUDIENCE RESEARCHMy audience research helped to

make these decisions: • What brands I could use for my

advertising• What kind of social networking

sites/radio stations I could advertise my magazine

• 7 out of 20 people would prefer a comedy article in an alternative magazine

• 6 out of 20 people would like to see a fictional satire in an alternative magazine.

influencesStylistics I

considered from this magazine:

• Colour scheme• Simple layout• Tone of articles• Style of articles• No columns • Unusual

imagery• Simple font• Unusual topic of

article Double page spread from Pavement Licker

influencesStylistics I

considered from this magazine:

• Colour scheme• Main focus –

someone famous• Very little

headline• Block text• Full page image• Black and white

imagery• Simple font• Layout of the text

Double page spread from Bizarre

Genre researchOther magazines that have a similar

style include:• Pavement Licker• Bizarre• Frankie• Clash• Dazed

I chose to do this genre of magazine because:

• Interests me• I feel I fit into the target

audience• A lot of research opportunities• A less known style of magazine

Flat plans

Outline of my ideasProblems my

client causes:• Language• Imagery• Topic of

article

The positive things my focus group said:

• Tone of the article• Relevant imagery ideas• Colour scheme• Second page layout

The negative things my focus group said:

• First page layout• Full page image• Font• Text could fill the second

page more efficiently

Outline of my ideasProblems my

client causes:• Language• Imagery• Topic of

article

The positive things my focus group said:

• Tone of the article• Relevant imagery ideas• First page layout• Font of actual article

The negative things my focus group said:

• Layout of the second page

• No breakout box• Numbered layout• Full page image

Issues from client

Issue One - Language Issue Two - Imagery

Examples from Pavement Licker

Flat plans

Flat plans

Viability research

Editorial Personnel, £9164.78

Equipment, £3600

Printing, £2021.1

Advertising income; 26300

Total sales estimate; 10000

Sales income; 7500

This pie chart shows the expenditure for my magazine, which comes to £14785.88.

---------------This pie chart shows how much the

magazine brings in through advertising and sales. This comes to £33800.

Total spending to create magazine = £14,785.88

Total income from advertising and sales = £33,800

This means that the sales from 10,000 copies would create a profit of £19,014.12

Conclusion

The brief was for the northern echo. This brief was to produce a news paper or magazine that produces its own source of income that goes along side the paper, being aimed at a target

audience of 16-25 and people in the local area.