pitch
TRANSCRIPT
ALIEN
Client: Northern EchoAudience age: 16-24
Tribe: Young AltsGenre: Alternative Lifestyle
Issues my client causes me:•Restricts language•Restricts imagery•Restricts topics
briefOther magazines that have a similar
style include:• Pavement Licker• Bizarre• Frankie• Clash• Dazed
I chose to do this genre of magazine because:
• Interests me• I feel I fit into the target
audience• A lot of research opportunities• A less known style of magazine
Audience researchThe tribe I am aiming my magazine
at is Young Alts.This is because:• This tribe is more likely to enjoy
my style of magazine• It is quite an unusual tribe and
has a wide range of sub-tribes• I consider myself to fit into this
tribe
My target audience fits into this genre because of:
• Age – 16-24• Tribe – Young Alts• Socioeconomics• Educational status
Audience researchMy magazine fits in to this genre because:• Fictional articles• Comedic topics• Unusual topics• Style• Branding
My article ideas:• Article on how to pull off a
successful house party • Article on Alternative
Fashion, including a make over
• Countdown on the latest “Hot or Not” trends
• Top tips on how to create and maintain a successful blog
• Interview/article around new artists in the local area
• Interview with popular bloggers. For example YouTube bloggers.
• Katie Price satire
Katie Price Satire:• Comedy• Celebrity focus• Everyone can have an opinion on herArticle on house parties• Relatable to the audience• Something the age group are going to be
interested in• Easy to research
AUDIENCE RESEARCHMy audience research helped to
make these decisions: • What brands I could use for my
advertising• What kind of social networking
sites/radio stations I could advertise my magazine
• 7 out of 20 people would prefer a comedy article in an alternative magazine
• 6 out of 20 people would like to see a fictional satire in an alternative magazine.
influencesStylistics I
considered from this magazine:
• Colour scheme• Simple layout• Tone of articles• Style of articles• No columns • Unusual
imagery• Simple font• Unusual topic of
article Double page spread from Pavement Licker
influencesStylistics I
considered from this magazine:
• Colour scheme• Main focus –
someone famous• Very little
headline• Block text• Full page image• Black and white
imagery• Simple font• Layout of the text
Double page spread from Bizarre
Genre researchOther magazines that have a similar
style include:• Pavement Licker• Bizarre• Frankie• Clash• Dazed
I chose to do this genre of magazine because:
• Interests me• I feel I fit into the target
audience• A lot of research opportunities• A less known style of magazine
Flat plans
Outline of my ideasProblems my
client causes:• Language• Imagery• Topic of
article
The positive things my focus group said:
• Tone of the article• Relevant imagery ideas• Colour scheme• Second page layout
The negative things my focus group said:
• First page layout• Full page image• Font• Text could fill the second
page more efficiently
Outline of my ideasProblems my
client causes:• Language• Imagery• Topic of
article
The positive things my focus group said:
• Tone of the article• Relevant imagery ideas• First page layout• Font of actual article
The negative things my focus group said:
• Layout of the second page
• No breakout box• Numbered layout• Full page image
Issues from client
Issue One - Language Issue Two - Imagery
Examples from Pavement Licker
Flat plans
Flat plans
Viability research
Editorial Personnel, £9164.78
Equipment, £3600
Printing, £2021.1
Advertising income; 26300
Total sales estimate; 10000
Sales income; 7500
This pie chart shows the expenditure for my magazine, which comes to £14785.88.
---------------This pie chart shows how much the
magazine brings in through advertising and sales. This comes to £33800.
Total spending to create magazine = £14,785.88
Total income from advertising and sales = £33,800
This means that the sales from 10,000 copies would create a profit of £19,014.12
Conclusion
The brief was for the northern echo. This brief was to produce a news paper or magazine that produces its own source of income that goes along side the paper, being aimed at a target
audience of 16-25 and people in the local area.