pitch script for my magazine idea

Proposals - JumpGenre This type of magazine is a Dance and Clubbing magazine, which will attempt to compete with similar magazine such as: Mixmag, tilllate and shook.TitleThe connotations behind ‘Jump’ is that it’s the type of atmosphere at a festival which is what I want to re create in my magazine. It is also an active name which I want my magazine to seem like. I have been inspired by the ‘tilllate’ title as it connotes that their readers are up late. Font The font is big and loud which connotes the type the readership which I have and also what the music is like.

Uses and Gratification Katz’:

• Personal relationship and personal identity• Relationship – Discussion about artist/festivals• Identity – Compare themselves with others• The interview and articles will meet there

needs by including information about new artists, debates and conversations.

Psychographics

• 16-21• The magazine aims at young males and

females who are interested in going to festivals and clubs. This is majority of students.

Demographics

• The target audience goes into the E, D categories as they are mostly students or unskilled workers who will buy this magazine as they are the youngest in the hierarchy.

• There spending power will then be a lot less so my magazine won’t be too expensive.

• But for the first year it’ll be £4.99 to cover financial costs but I aim to reduce that over time.

Intentions

• The competitors for my magazine are mainly going to be Mixmag as, they are the market leaders, they also are already a very established magazine in the same genre and they provide similar content to me. Other competitors are: tilllate and Shook. These magazine aren’t as popular as Mixmag although they are in the same genre and we will be at the same market level when we start production.

• Content The magazine will include articles about; news and popular artists, festivals reviews and exclusive interviews. Each of these will be accompanied by lots of photos. Also it’ll include big and small artists for a wider variety of people and also people who have musical influence.Some artists will include: Deadmau5, Carl Coxs and MR G. The reviews and articles will be about new festivals. Such as; brownstock festival, hijacked festival and outbreak festival.

• The mood board is colourful and happy which I have transferred into my magazine front cover. The blue and purple swirls is what I have used for my front cover.

Mood board conclusion

• The pink and blue stripes and swirls on the mood board connote lights which can be similar to the ones at night clubs or festival lights.

• The swimming pool is their represent the feeling of summer. The water connotes the feeling of weightlessness which is like being relaxed which is what I want this magazine to connote.

• The paint splatters and explosion are their to connote how bright the magazine is.

Hand drawn front cover 1Strapline

Masthead

Barcode

Cover stories

Other stories

Hand drawn Magazine of inspiration

Hand drawn front cover 2

Masthead

Headline

Main image

Cover stories

Other stories

Barcode

Pug

Hose styles• The colour scheme is going to be a blue, pink and white. The

magazine front cover is supposed to connote summer and relaxation. The colour blue is supposed to connote the summers sky or a swimming pool like from the inspiration on the mood board.

• I have decided to include pink more in my magazine than any other colour as it should attract more females into reading it as the majority of the readership is male.

• Magazines in this genre won’t use a lot of pink but very dark colour which I think puts off female viewers and my magazine can gain the female readership as other magazines have not adjusted to their values.

First issue – Before and After

ImprovementsThe original front cover wasn’t fit for purpose because of a variety of different reasons which had to be changed. The biggest issue with the front cover was that the cover image was too unconventional as John still had his school bag on and he also wasn’t looking at the camera. So I retook the photo. Now John is looking at the camera and smiling. He also doesn’t have his bag on. Also the mast head as over his head which I was able to put behind him by moving the layers. Another text issue was the cover story font style was too big. I was able to reduce the gap between the letters so it was the same size but didn’t take up too much space. Another improvement I made was that the text needed to be inside the barcode. I did this by inserting a black white box behind the text.

Double Page Spread – First

Improvements

Promotion – above the line

• Above the line: I will be using websites and posters. • Also in the first year we will be developing our

magazine website for additional information about the magazine and what pervious and up-coming issue are about. This will be happening next year for financial purposes.

• For other above the line promotion we will be putting poster near underground trains. As this is a very active area especially for students moving around town.

http://www.executionists.com/blog/much-website-cost-2015/

Poster

• For 100, 100% recycled 150gsm A4, posters it’ll cost £42 including VAT. These posters are a cheap way of advertising and we plan on placing these poster outside universities, clubs to direct this marketing at students and outside some train stations as they are always busy.

http://www.alocalprinter.com/uk/posters/

Promotion – below the line

• Below the line: this will definitely include social media promotion e.g. Facebook and Twitter. As it is cheap and easy to get to the target audience. We will also use Email marketing which will be available on our developing website which users will be able to sign up for and it is free so it’ll be good for the first year of our business as we aim to break even in the first year.

Marketing costs - Facebook

• For Facebooks social media it costs £13 each day. This will amount to 38 – 153 likes per day. So over a course of the year it’ll cost £4745 to gain 13870 – 55845 likes in a year.

• We aim to do this next year for financial reasons.

Email Marketing

• The email will be presented on social media such as Facebook and all you’ll have to do is send a email to them saying ‘I want emails updates about Jump’ and they will be sent from then on.

Budget Summary – Employment

• I will be employing:• 1 editor for £18,000 annually.• 1 assistant editor for £16,000 annually.• 2 junior graphic designer as an internship for

the first year . • 3 Journalists for £16,000 each = £48,000• Total = £82,000

http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary

Magazine cost

• The magazine cost to produce it’ll cost £8,529.43 to produce 15,000

• The magazine will be 210x297mm, A4 and 56 pages

http://print24.com/uk/product/magazines/

Distribution costs

• 60% of sales will go to me the Publisher• 5% will go to the Distubting company Seymour• 8% to the whole salers• 27% to the Retailer

http://www.thecompleteuniversityguide.co.uk/cities/london/

Online Distribution costs

• Online distribution using: http://pixelmags.com/newsite/

• £60 per month for a year• This’ll go to :amazon, Apple, google, Nook,

reader, readly, magzter and zinio. Where they can be downloaded.

• Thus Total $720 annually

Office renting

• London office space for £37.25 per week = £1937 per year.

http://www.gumtree.com/p/desk-space/cheap-rent-desk-space-low-cost-shared-offices-in-london-farringdon-holborn-viaduct-ec1/1099236282

Magazine income

• Altogether in my magazine 6 adverts in my magazine most of them taking up two pages.

• This results in a total of £26,016 advertising revenue costs.

Plan of the magazine

First year profit/loss

Profit (£)Magazine advertisement 260,16Magazine sales 49900Total 79516

Costs (£)

Office space 1937

Posters 42

Facebook 0

Employment 82,000

Magazines 8205.13

Online distribution 720

Total 92904.13

First year £13,388.13 loss

Second year profit/loss

• Plan to have more advertisement in the magazine as it is more popular and it should create more revenue.

Cost (£)

Posters 42

Facebook 4745

Website creation 6000

Employment 108,000

Magazines 5,813.75

Online distribution 720

Total 125,320.75

Feedback

• Questionnaire/survey, email response and a sit down interview which is recorded.