planning for 2013

Planning for 2013

Christine Baker MarriageMichelle Ames

Make it the BEST YEAR yet!

• How?Resolve to:

1. Manage Time2. Manage Brand3. Manage Health

Make 2013 the BEST YEAR yet!

I WILL Manage My TIME

I WILL Manage my Time.

8760 hours •2920 Sleeping•2920 Personal/Family•2920 Job

8 hours a day per category.

I WILL Manage My TIME

I WILL Manage my Time.

Your time is VALUABLE!

I WILL Manage My TIME

I WILL Manage my Time.

* NYS Trained, Licensed and Certified! … a PROFESSIONAL

*Do not cheapen your craft – add value to it!

Your time is VALUABLE!

I WILL Manage My TIME

I WILL Manage my Time.

To Groupon or not to Groupon

I WILL Manage My TIME

Original Price Sold

Price Their Cut Fees Your Cut

$0

$10

$20

$30

$40

$50

$60

$70$70.00

$35.00

$17.50

$7.50 $10.00

Daily DealsGroupon, Living Social, Amazon, Etc.

• Financially detrimentalExample: $70 massage

Groupon will sell for $35Groupon will keep $17.50

You will “make” $10 (minus overhead, taxes)

Bottom line: You will net about $10 of an $70 massage, and you will have to honor ALL of the deals you sell

Daily DealsGroupon, Living Social, Amazon, Etc.

• NYS Office of Professions warns against daily deals

• Will your regular clients be able to get in?• Will you get a negative business reputation if

new clients can’t get in when they think they should be able to?

• Many massage therapists feel that it cheapens the profession…and how will that help YOU in the field?

I WILL Manage my Time.

• Charge No Shows • Policy in place• Saturdays only?• Early Capture of CC • Prepaid program?

I WILL Manage My TIME

I WILL Manage my Time.

• Back to Back APPTs• Manage Time• Manage Paperwork• Manage Yourself• Newsblast and FBK

I WILL Manage My TIME

I WILL Manage my Time.

• Balance it ALLFamilyWorkMe

I WILL Manage My TIME

I WILL Manage my Time.I WILL Manage My TIME

• Keep a journal - 1 page per day - separated into 3 sections: work, family, me. Write every activity you do in one of those sections. Then look back at the end of the week to see how effective you were and what you need to change.

• http://liveyourlegend.net/

• http://psychcentral.com/blog/archives/2012/08/13/how-to-start-meditating/– February 6th Meeting!

I WILL Manage my Time.I WILL Manage My TIME

• Sharpen Your AX– CEUs– Conferences– Networking– Stay current

Continuing Education

• 36 hours every registration period• Not required in first three years after licensure• Up to 12 hours self-study• 0-36 hours through online CE (Must be

approved NYS CE provider)• 0-36 hours through classroom CE (Must be

approved NYS CE provider)

Continuing Education @ RMA

• March 6: Client Stretches (2 CE hours)

• March 10-11: Aromatherapy Class (14 CE hours)

• June 5: Self Care and Body Mechanics (2 CE hours)

• August 7: Pregnancy Refresher (2 CE hours)

• September 4: Massage Law Refresher (2 CE hours)

• November 6: Communication/Paperwork (2 CE hours)

More in the works!

I WILL Manage My BRAND

I WILL Manage my Time.I WILL Manage My BRAND

Q: Do I need a brand if I work for a spa/salon?

A: YES!

I WILL Manage my Time.I WILL Manage My BRAND

• Become an expert in something – diversify!

I WILL Manage my Time.I WILL Manage My BRAND

• Engage in social media

… but not let it take over my life!

I WILL Manage my BRAND

• You need to have a Facebook page or a Web page or both

• You need to post to your Facebook page at least 5 times a week (steal our content…that’s why its there)

I WILL Manage my Time.I WILL Manage My BRAND• Do my logo, collaterals, web site

need a refresh?

I WILL Manage my Time.I WILL Manage My BRAND

• How will I market myself this year?

Marketing Ideas

• Get a $1 Store Calendar and color!

• Craigslist – not a very good idea

• Be careful of fee-splitting (rewarding someone for sending you clients)

Marketing Ideas

• Postcards – send a January postcard inviting your clients to a healthy, happy and relaxed 2013 by scheduling regular massage

• Introduction letters – send letters to local doctors, chiropractors, acupuncturists, salons, etc. welcoming their client referrals

• Read our monthly marketing ideas on our website (members only)

I WILL Manage my Time.I WILL Manage My BRAND

• Update my LinkedIn profile

I WILL Manage my Time.I WILL Manage My BRAND

• Take CEU classes and more!!

I WILL Manage my Time.I WILL Manage My BRAND

• ALWAYS ALWAYS ALWAYS carry 1. Business Cards – drive to your site2. Gift Certificates

Gift Certificate Law

• Gift certificates must be good for a minimum of 5 years from the date of issue.

• Upon expiration, gift certificate money collected and not redeemed must be surrendered to New York State.

NYS: http://www.osc.state.ny.us/ouf/giftcards.htm

Gift Certificates – Our Recommendations/Ideas

• Add the term “non-transferrable without prior permission” to your gift certificates

• Number your gift certificates and keep good records of who purchased them, by whom they will be used, and how much they were sold for

• Some people put GC money into a separate account, and don’t add the money to their working account until the GC is redeemed

I WILL Manage My HEALTH

I WILL Manage my Time.I WILL Manage My HEALTH

• Find my energy window (when I have most energy during the day) and utilize it for my most important tasks

I WILL Manage my Time.I WILL Manage My HEALTH

• Meditate – 5 minutes is all you need!

I WILL Manage my Time.I WILL Manage My HEALTH

• Laugh!

I WILL Manage my Time.I WILL Manage My HEALTH

• Cut out stuff you don't enjoy

I WILL Manage my Time.I WILL Manage My HEALTH

• If I want to change my eating, create a food journal

I WILL Manage my Time.I WILL Manage My HEALTH

• If I need to exercise, find a workout buddy

Learning, Growing, Networking• February 6, 7-9pm

Meditation for Massage Therapists

• March 6, 7-9pmClient Stretches*

• April 3, 7-9pmBusiness in the Round

• May 1, 7-9pmSelf-Defense Class

• June 5, 7-9pmSelf Care and Body Mechanics*

• July 7 (Sunday), 1pm-5pmMassage Therapy Amazing Race

and Picnic

• August 7, 7-9pmPregnancy Massage Refresher*

• September 4, 7-9pmMassage Therapy Law Refresher*

• October 2, 7-9pmBusiness in the Round

• November 6, 7-9pmClient Communication, Paperwork, Etc.*

• December 4, 7-9pmTax Talk for Massage Therapists

Questions?

• Ask tonight• Email us at

info@rochestermassagealliance.com• Call us at 585-943-4609• Stop in during open office hours