political advertising
Post on 10-Jun-2015
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Political Advertising in the 21st Century
“This time its personal”
What advertising mediums have been good in the past?
• Newspapers• Radio• Public Rallies• TV Ads• Honesty…? NAW!
What has become the most important tool?
No, not Karl Rove…. The INTERNET!
They’re watching…
Everywhere you go online leaves a trail
This allows campaigns to target their ads directly to your interest
Its Cheaper too!Campaigns spend a very small percentage of their budget on internet campaigning. Especially through the use of mediums like:
Its CREEPY!
That’s too bad! Its reality now and politicians aren’t the only ones using this capability. Better be careful what you google next time!
The End
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