prepare your pitch workshop at wsya

1410 Startup Academy

Delivering story and value

storyteller: lukasz.jablonski@1410ventures.com octopus charmer: jan.kaczmarek@1410ventures.com

About us...

goals of the workshop...

Link the story with the valueReview pitches and business model assumptionsGet instant feedback from team members (your potential users/clients)

7 project teams

Meet the leaders

1 liner + expectations

let's form teams...

"I pitch, therefore I exist"

Entrepreneur:

Pitch development stages...

Elevator pitch. Make people want to learn more...

Power Pitch. Meeting investors' expectations...

Story...

Problem => Solution => Value

Tips for a successful presentation...

●No slides like this one – bulletpoints are death! ●Show your product within the first 60 seconds●Vision + You = Success●Achievements not Plans●ASK – what do expect from the audience ●Leave people wanting more●Q&A – short answers and to the point●Twittable bits, make it viral, easy to repeat

Leader => Team members

Team members => Audience

Audience?

Exercise. Is your story viral?

A business model describes how an organization creates, delivers, and captures

valueadapted from: Business Model Generation (2009), Osterwalder, et al.

speaking the same language...

Value stream

NEED/OPPORTUNITY

(why)CUSTOMER

(who)

OPERATIONS (& TECHNOLOGY)

(how)

PARTNERS(with whom)

UVP (unique value proposition)(what)

$(how much)

credits to: http://www.businessmodelgeneration.com

business model canvas

1410...octopus

O(why)

C(who)

TO

(how)

P(with whom)

U(what)

$

1410octopus is more about:would it work?rather than merely:how to get money from?

1410octopus mindmap

Beta

Credits to: http://freemind.sourceforge.net

1410octopus mindmap

Beta

Credits to: http://freemind.sourceforge.net

#1 Opportunity

#1 Opportunity

people need to communicate!

voice, text, video

cheep? for free!

have @

why not phone?

Internet everywhere and 4 all!

#2 oCtopus - Customers

#2 oCtopus - Customers

@ users, advanced, broadband,

away from home?

Erasmus students!

parents?

Internet as the relationship channel

Companies!

#3 octopUs Unique Value Proposition

#3 octopUs Unique Value Proposition

Don't typeSKYPE!

voice, text, video,files & screen sharing

Interface design!

state of the art VoIP technologyPROTECTED!

Free internet telephony!

SkypeOUT

#4 octopuS - $preadsheet (costs&revs)

#4 octopuS - $preadsheet (costs&revs)

SkypeOUTBusinessaccounts

branded AV gear

#5 octoPus - Partners

#5 octoPus - Partners

Portals!(TOM-Skype)

developer program

regulators

hardwarevendors (Nokia)

#6 octOpus - Operations

#6 octOpus - Operations

web technology

crowd sourced developers

regulators

user feedback

promotionvia

partners

#7 ocTopus - Technology

#8 - ??

Your ultimate elevator pitch.

Beware!!@##

“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan

the end