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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266. How to prepare your pitch for your application to DigiFed ? 17. 04. 2020 1

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Page 1: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266.

How to prepare your pitch for your application to

DigiFed ?

17. 04. 2020 1

Page 2: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

17. 04. 2020 2

Call information

Call deadline: 9th June 2020, 17:00 (Brussels Time)

For further information:https://digifed.org/explore/open-calls/

contact: [email protected]

https://digifed.org/explore/open-calls/
mailto:[email protected]
Page 3: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Online bootcamps – technical offer

05/05/2020 IoT

07/05/2020 AI & Software

13/05/2020 Cybersecurity

11/05/2020 Lighting, Reliability & Autonomous Vehicle

Budapest University of Technology &

EconomicsST Microelectronics

ST Microelectronics

Page 4: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Online bootcamps – pitch training

18/05/2020 or 19/05/2020 (Tbd) One on One sessions with coaches from DigiFed partners

Budapest University of Technology & Economics

20/05/2020Recording possibility

Register for a 10 minutes meeting to get your pitch recorded by a DigiFed partner

Page 5: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266.

WHY PITCHING ?

Page 6: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

What is a pitch?

✓ A pitch is a marketing presentation focused on your value creation

✓ A concise presentation

✓ Storytelling with “To the point” ideas and key messages

Page 7: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Why pitching ?

To share your vision

FEDERATE CONVINCE SELL

Page 8: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266.

THE CONTENT

Page 9: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

What we expect from your presentation

• The 5 min pitch must be a description of the business potential of the solution to be developed in DigiFED

• It slightly differs from the IMPACT section of the 10 pages application document.

Page 10: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Content of the presentation

1. Presentation of the company 2. What is the problem – use case scenario3. What is the solution you want to develop4. What is the expected contribution of DigiFED in the solution5. Unique value proposition offered by the solution6. Competition7. Market drivers & trends 8. Targeted market segments / Targeted customers / Positioning in the value chain9. Market penetration strategy / Go to market ?10. Beyond DigiFED : time to market and ambition

Page 11: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Content of the presentation

1. Presentation of the company 2. What is the problem – use case scenario3. What is the solution you want to develop4. What is the expected contribution of DigiFED in the solution5. Unique value proposition offered by the solution6. Competition7. Market drivers & trends 8. Targeted market segments / Targeted customers / Positioning in the value chain9. Market penetration strategy / Go to market ?10. Beyond DigiFED : time to market and ambition

This slide is here to help you to gather the information

THIS IS NOT A TEMPLATE OR A FORM TO FILL

YOUR PITCH MUST TELL A STORY

Page 12: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Presentation of the company: company’s ID

• When was the company created ?

• Size / approx. turnover

• Company profile: SME / Midcap / Startup

• Standard business

• Are you a startup ? If yes are you backed by investors ? Are youlooking for investors ?

Page 13: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Presentation of the company: company’s ID

• When was the company created ? 2013

• Size / approx. turnover: 12/1M€

• Company profile: SME / Midcap / Startup

• Standard business : IoT

• Are you a startup ? If yes are you backed by investors ? Are youlooking for investors ? No

You could be tempted to do this

Page 14: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Presentation of the company: company’s ID

• When was the company created ? 2013

• Size / approx. turnover: 12/1M€

• Company profile: SME / Midcap / Startup

• Standard business : IoT

• Are you a startup ? If yes are you backed by investors ? Are youlooking for investors ? No

AGAIN !!! This is not a Template !

Filling a form is not a marketing approach

TELL US YOUR STORY

Page 15: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Potential of the teamYour ability to execute

Would you invest in this team ?

Page 16: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

What is the problem – use case scenario

• What is the use case ?

• What is the problem ?

• Why is it important to solve this problem ?

Page 17: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

What is the solution you want to develop and what is the expected contribution of DigiFEDin the solution

• Don’t enter into the technical details, this is available from the application document.

• Explain how DigiFED contributes to the innovation of yourproduct ?

Page 18: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Unique Value PropositionIncrease the gain and reduce the pains… and is Unique

Page 19: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Unique Value PropositionIncrease the gain and reduce the pains… and is Unique

THIS IS NOT A TEMPLATE TO FILL

The Value Proposition Canvas is a tool, not a deliverable

Page 20: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Competition

ME

THE OTHERSFEATURE 1

FEATURE 3

FEATURE 5

FEATURE 2

FEATURE 4

Tip: USE A VISUAL REPRESENTATION OF THE COMPETITION

Page 21: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Market drivers & trends

• Market drivers are the reasonswhy the market will be big and grow

• Warning: standard high levelmarket figures does not help to understand the market

• Explain your figures

Page 22: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Market strategy:

• Targeted market segments / Targeted customers / Positioning in the value chain.

Who will be your customers? Business model ?

• Market penetration strategy / Go to market

How are you going to adress these customers. Do you alreadyhave a market access ?

Is there any modification in your current business strategy ?

Page 23: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Beyond DigiFED

• What is the time to market ?

• What value will it generate for the company ? Expected increaseof turnover ?

• How are you going to finance this ?

Page 24: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266.

THE STYLE

Page 25: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Slides – Steve Jobs

Page 26: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Slides – Bill Gates

Page 27: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

How many slides ?

ONE SLIDE = 1 MESSAGE

Page 28: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

« If you use a quote, read it »Régis Hamelin, CTO BLUMORPHO

Page 29: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Your voicewill be yourbody language

Page 30: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

How to start ? The hook

The problem you want to solve and use the imagination of the

audience

Do not start by explaining what you do

SET THE SCENE!

Page 31: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

Usual mistakes

✓Don’t try to say everything: the full business plan in 5 minutes

✓Avoid technical details:✓Don’t try to explain the technology but explain how it generates business

✓Don’t oversell:✓We will become world leader …the new paradigm…✓Mix between Blue Sky Pictures and Facts & Figures

✓If financial data: only key figures, not the full tables✓Revenue perspective in 3 or 5 years

Page 32: How to prepare your pitch for your application to …...What we expect from your presentation • The 5 min pitch must be a description of the business potential of the solution to

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 864266.

THANK YOU


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