presentatie linkedin - gic

RCA Group- GIC -19102012

Are U Linkedin?

Help!

Questions? Tweet question @boxcob + #AreULinkedin

No Twitter account?iPad to the rescue!

Company Profile

Personal profile

Marketing Solutions

Recruitment Solutions

General information

Linkedin.com

Professional business network

Founded: 2003

Members worldwide: 154.727.127 Members Belgium: 1.168.900

Penetration of population: 11,21%

Nr. 1 recruitment tool in the US

Sharing information, reactive and proactive, without expecting anything in return

Boek: Let’s Connect – Jan Vermeiren

Golden triangle of networking

“All things being equal, people do business with, and refer business to people they know, like and trust”

Quote: Netwerk- en doorverwijsexpert, Bob Burg

Who is the founder of Linkedin?

Reid Hoffman

Company ProfilePersonal Profile

Personal profile

Your online resume

Keep it up-to-date

Enhance it with presentations, articles, skills, books read, …

Goal:

=> Findability in search engines

General information

Photo - Name

Title

Area - Sector

Current – Previous – Education

Improve your profile

Connections

Contact info

Customized profile url

Summary

1. About your employer

2. About your career

3. About your personal life

4. Specialties

Your Activity

Satus updates

Interactions/conversations

connections

Complete your profile

Experience

Publications

Projects

Courses

Volunteer Experience & Causes

Skills & Expertise => Endorsements

Languages

Certifications

Education

Recommendation

Additional information (groups)

Personal information

Complete your profile – enhance with applications

Slideshare

Amazon

Behance

Tripit

Wordpress

Events

Public profile

Edit profile

What is the biggest social business network in Germany?

Your connections

2nd degree = most important

Your network = first, second en third degree

Quality or quantity? => Differsity

Let’s interact with your network

Homepage – news feed

Groups

Question & Answer

Let’s interact with your network

Homepage – news feed

Status updates

Like – Comment - Share

Linkedin Today for latest news

Let’s interact with your network

Groups

Discussions

Very intensive

Become a top influencer

Let’s interact with your network

Q&A

Ask a Question

Answer Questions

Become an expert

Other Features

People you may know

Who’s viewed your profile

Your Linkedin Network

Jobs you may be interested in

Groups you may be interested in

Companies you want to follow

How many connections are there between Barack Obama and me?

Company profile

About Us

Status updates

Employees can connect

Add products and services

Follow button

Expand with Career page

Followers/visitors statistics

Most follow for incentives, rewards, or discounts.4

Follow for news, insights, and product information.5

Linkedin vs. Twitter/Facebook

Engage your followers with relevant messages

Your messages become trusted content on Sarah’s home page

Sarah SmithBusiness Analyst

Marc Bassett

And your message is amplified when Sarah endorses it

Account Executive

Recommendations are trusted

Source: The Nielsen Company

How many Linkedin members follow the company page of RCA Group?

Advertising possibilities

Marketing Solutions• Follow company Ad • Recommendation Ad • Sponsored Polls • Content Units• inMails

Recruitment Solutions• Career Page• Picture yourself Ad• Job posting• inMails• Recruiters profile

Follow Company Ads

Estimated results

0,2% - 0,5%

0,4% - 0,8%

Links

• linkedin.com/profile/sample

• slideshare.net/rcagroup

• twitter.com/rcagroup

• linkedin.com/company/rca-group

• linkedin.com/company/rca-group/products

Questions

LET’S CREATE IMPACT