pretotyping primer 3

@Lionzan @PretotypeCo

Pretotyping Primer Series

What the Heck isPretotyping? #3

Leonardo ZangrandoEuropean Pretotyping Agitator

Pretotype.co.uk

@Lionzan @PretotypeCo

HOW CAN WEVALIDATE

THE MARKETW/O PRODUCT?

@Lionzan @PretotypeCo

JustDON'Task!

Literal ly

@Lionzan @PretotypeCo

Interviews

Questionnaires

Focus Groups

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

JustDON'Task!

LITERALLY

Interviews

Questionnaires

Focus Groups

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

Ideas+

Opinions=

TROUBLE@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

Find ways toMEASURE

actual COMMITTMENT

rather than OPINIONS

@Lionzan @PretotypeCo

Find ways toMEASURE

actual COMMITTMENT

rather than OPINIONS

@Lionzan @PretotypeCo

Find ways toMEASURE

actual COMMITTMENT

rather than OPINIONS

@Lionzan @PretotypeCo

Ideas + Opinions

False Posit ives

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

Ideas + Opinions

False Negatives

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

NO PRODUCT,NO QUESTIONS,NO-W WHAT?

@Lionzan @PretotypeCo

It's time to Pretotype!

@Lionzan @PretotypeCo

Pretotyping =

validating market interest and actual use of a potential

innovation

with the minimum investment of time

and resources

@Lionzan @PretotypeCo

to be continued. . .fol low us on

@Lionzan & @PretotypeCoSl ideshare.net / leozan