proelios 'mobile gaming for brands' presentation 2014

ENGAGEMENT THROUGH GAMING

In 2013, the global mobile games market

grew by 35% to reach $12.3bn

Overall, consumers spend 32% of their time on mobile gaming

Everyone is playing mobile games

Proelios develops mobile games to

engage and connect consumers to brands

Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers

in first 3 months

Sports Car Challenge 2

25,000+ VW Dealership

enquires in first 10 weeks

Sports Car Challenge secured over 30,000,000 virtual test drives

from 12,000,000+ downloads…

…and 100,000+ VW Dealership enquires,

12,416,000+ hours (or 1,420 years) of brand engagement,

2.5M+ unique website visits, 8M+ in-game car photos shared,

11.4M+ views of in-game car data & averaged 67,000 DAU’s in 2013

• Established in 2013, Proelios is a brand gaming agency

• We develop high-quality mobile gaming apps for global brands

• Gaming is now the most popular consumer activity on mobile devices

• Mobile brand gaming delivers greater engagement and connection to consumers than any other communications medium

• To date, our mobile brand games have secured over 100M downloads and 22M+ hours of brand engagement

• We reward and motivate consumers to connect to brands through engaging gaming experiences…

...but what makes a successful & engaging mobile gaming experience?

The game must be of high quality

Must be easy to access – 4 clicks maximum to begin playing

The player must be rewarded within the first 30 seconds

Easy to learn, hard to master

Thank you for your engagement!

Want more information on mobile brand gaming?

Contact Kristien Wendt - Partner & Head of Client Services

Email: kristien.wendt@proelios.com

Telephone: Main +44 (0)1376 322621

Mobile +44 (0)7876 252811

@proelios

http://www.linkedin.com/company/proelios-brand-gaming

www.proelios.com

APPENDIX

Slide 2 Newzoo 2013 Mobile Games Review: Top Countries in Terms of App Store Revenue http://goo.gl/fCn1yg

Slide 3 http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It

Slide 4 http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/