proelios 'mobile gaming for brands' presentation 2014
DESCRIPTION
Gaming is now the most popular activity on mobile devices. We develop high quality mobile video gaming apps for global brand owners designed to engage, inform and connect with consumers around the world. Our clients include Volkswagen, Coca-Cola and Barclaycard. Our latest presentation details our service and case studies. So far, our mobile brand games have secured over 100,000,000+ downloads with over 22,000,000+ hours of brand engagement. We work closely with brand owners and partner agencies to integrate mobile gaming into communications portfolios and campaigns. We design our brand games specifically to the client's objectives and KPI's and through our in-house data analytics, our mobile brand games are completely data measurable from consumer download to final purchase. The future of consumer engagement is mobile, with gaming as a key motivator. For more information, go to www.proelios.comTRANSCRIPT
ENGAGEMENT THROUGH GAMING
In 2013, the global mobile games market
grew by 35% to reach $12.3bn
Overall, consumers spend 32% of their time on mobile gaming
Everyone is playing mobile games
Proelios develops mobile games to
engage and connect consumers to brands
Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers
in first 3 months
Sports Car Challenge 2
25,000+ VW Dealership
enquires in first 10 weeks
Sports Car Challenge secured over 30,000,000 virtual test drives
from 12,000,000+ downloads…
…and 100,000+ VW Dealership enquires,
12,416,000+ hours (or 1,420 years) of brand engagement,
2.5M+ unique website visits, 8M+ in-game car photos shared,
11.4M+ views of in-game car data & averaged 67,000 DAU’s in 2013
• Established in 2013, Proelios is a brand gaming agency
• We develop high-quality mobile gaming apps for global brands
• Gaming is now the most popular consumer activity on mobile devices
• Mobile brand gaming delivers greater engagement and connection to consumers than any other communications medium
• To date, our mobile brand games have secured over 100M downloads and 22M+ hours of brand engagement
• We reward and motivate consumers to connect to brands through engaging gaming experiences…
...but what makes a successful & engaging mobile gaming experience?
The game must be of high quality
Must be easy to access – 4 clicks maximum to begin playing
The player must be rewarded within the first 30 seconds
Easy to learn, hard to master
Thank you for your engagement!
Want more information on mobile brand gaming?
Contact Kristien Wendt - Partner & Head of Client Services
Email: [email protected]
Telephone: Main +44 (0)1376 322621
Mobile +44 (0)7876 252811
@proelios
http://www.linkedin.com/company/proelios-brand-gaming
www.proelios.com
APPENDIX
Slide 2 Newzoo 2013 Mobile Games Review: Top Countries in Terms of App Store Revenue http://goo.gl/fCn1yg
Slide 3 http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It
Slide 4 http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/