property management case study
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Property Management & Marketing Case Studies
Two of the most important features a real estate
company or property management firm must
have to effectively manage and market its
properties are organization and a strong brand
image. In today’s increasingly digital world,
an attractive, high-functioning and informative
website is imperative for staying organized and
promoting each property effectively.
InTouch Creative Group has worked with many
real estate developers and property management
firms to build functional, user-friendly websites
to aid in management while better showcasing
each individual property to current and potential
clients. We have also developed small scale to full
scale marketing pieces and campaigns to promote
specific properties.
The following case studies outline the work we’ve
done for three real estate developers/management
firms in the Athens area.
Property Management &Marketing
Opposite page1. Landmark Properties Folder & Inserts2. The Station at Milledge Brochure3. Pierson Properties Realtors Website
Identity Design: Logos, Stationery, & Taglines
Collateral: Brochures, Folders, Direct Mail
Advertising: Design, Copywriting, Production, & Media Planning for Print, Radio, Outdoor & Web Advertising
Online: Websites, E-Blasts, Social Media
We’ve Worked With:
Case Study: Property Management and Marketing 3
Formed in 2004 by two native Athenians,
Landmark Properties is a fast-growing real
estate development, brokerage, construction
and property management company. With
a focus on multi-family (primarily cottage
communities for college students) and
commercial properties, Landmark manages
every step of the development process, from
initial market research to construction, to
ongoing management of the property.
Since the beginning of some of the company’s
initial projects, InTouch Creative Group has
provided full marketing services for Landmark,
including advertising campaigns, event
management, and signage & collateral design.
As the projects grew in number and scope, it
became clear that Landmark needed a large-
scale website to effectively manage all of its
properties. InTouch Creative Group designed
a multi-page site with image arrays, a property
search function, and expanded copy on the
company, its service offerings and its spotlight
properties. The end result was a cleaner, more
organized way of presenting the company
and disseminating information to current
and future tenants and investors.
Landmark Properties
Website Redesign Using Flash, HTML, PHP and CSS
Rental and Sale Properties Search Features
CMS to Manage Properties
Links To Online Payment Systems
Image Arrays And Custom Flash Features To Highlight Properties
Print Collateral and Advertising Campaigns
For more work done for Landmark’s RETREAT brand, see our Real Estate Marketing: Retreat Case Study
Case Study: Property Management and Marketing 5
From Left to Right1. Landmark Properties Website Pages2. Landmark Properties Website Homepage
With an average of over 2,000 unique visitors per month–the majority of whom look at Rental Properties by location and price–the Landmark Properties website proves to be an invaluable tool for filling its properties.
Parker & Associates was founded in 1998 to
provide full service property management to
the Athens area, with a focus on the student
condominium market. After over 10 years in the
business, the company was in need of a brand
refresher, as well as technological updates to its
current website.
InTouch Creative Group began the process by
redesigning the Parker & Associates logo. Next,
the layout and functionality of the website were
altered to make the site more user-friendly for
perspective clients. Properties were made easier
to find by revamping the search tools and adding
an interactive Google map. All search listings and
properties, as well as featured properties, were
made controllable by a customized CMS system,
which allows Parker & Associates to add photos,
content and details, as well as update availability
and pricing quickly and easily.
On the front end, customers are now able to pay
their rent and dues online using their existing
“pay online” services; an entirely new section
for association owners (owners of condos or
units) was added, with a secure login, so that
owners could keep track of their calendar of
events and important documents (meeting notes,
budgets, tenant lists, etc.) for each of the Parker &
Associates-managed properties they own.
Parker & Associates
Logo Redesign
Website Redesign Using HTML, Javascript, PHP, and CSS
Custom Search Features for Searching Properties
Google Map Integration for All Property Listings
Secure Login for Association Clients to View Documents
Custom CMS to Control All Aspects of Website
Case Study: Property Management and Marketing 7
The website attracts over 1,200 visits per month, with
nearly 77% of those being new visitors who spend over
4.5 minutes on the site.
Clockwise from Left:1. Identity Development:
Logo Design2. Website Homepage3. Website Page4. Client Content Manager
706.546.7137 247 E. Washington Street, Suite 100 Athens, Georgia 30601
Contact us today for more details or for a consultation on your specific needs and goals for your Property Management.
InTouchCreativeGroup.com
InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing,
design, web and public relations agency. Our goal is to align our creative solutions with the
needs of our clients, providing the best competitive advantage and level of success while
maintaining dedication to the interests and growth of our employees and community.
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