putting people at the heart of your social media strategy - revisited

Putting people at the the of your

social media strategyD

H IN

business

#nfpsm

@stevebridger

people

Loyalty to charity brands is being augmented by a closer affinity with charity employees

Move from ‘just add social media’, to ‘we have a strategy’, to ‘we are a social organisation’

1.

3.

2.

The world is changing faster than we can reorganise

C

we have manufactured

more complexity

“It is difficult to get a man to understand something when his

salary depends on his not understanding it”

Upton Sinclair

sorry... gone to another meeting

9

Wthe day-to-day

behaviours largely established inside

the workplace...outside the workplace

Thanks to @stuartwitts for creating this graphic for me

“...ordinary conversation became quite audible to my ears.”

It’s about being present at the

right time and in the right way

Content strategy

Participation strategy?

Commitment strategy?

Employee Passion IndicatorsA

“Philanthropy is the business of passion”- Lucy Bernholz

The more we remain in our silos and feel constrained by our job

descriptions, the greater the disconnect between us and our

supporters

Finally...

Are you ready to shape the future of your organisation?

@stevebridger

Thank you

Steve Bridger - Builder of Bridges

“we build too many walls and not enough bridges” Isaac Newton