putting the "me" in social media
Post on 11-May-2015
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Putting the “ME” in Social Media
Getting Social in a Digital Age
Agenda
• Overview• Getting Started• Be a Follower• Social Monitoring• Making it Easier• Q & A
What Happens on the Internet
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Social NetworksPh
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Survey Results
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You’re Doing it Wrong
“…On a daily basis, social intrudes on my life for about 15 minutes a day, and then I go back to ignoring it and doing real work.”
……Really?
Everyone starts like this…
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Where do I Start?Ph
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Sign-up tips• Create a common name
• Your own brand• Your name at(company name):
@JohnAtSherpa
• Set up your profile• Decide what you will represent• Provide details about yourself and what you
do• This makes finding you easier
• Use a new email account• One you never use (gmail)• Forward to an email you always use
Additional Tips
• Protect Yourself• Make passwords long and strong
(upper lower, #’s, special characters)• Unique account, unique password • Up to date Virus program• If a link looks suspicious, don’t click it
• Avoid posting information including:• Travel plans• Bank account information• Your full address and birthdate• Your children’s names, school, and birthdates• Location information• Your daily schedule
See more at: http://www.staysafeonline.org/stay-safe-online/protect-your-personal-information/social-networks#sthash.fw4JRglF.dpuf
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Security preferences
Who to Follow
• Personal• People you know• Retailers you buy from
• Work related• Competitors• Business Partners• Add yourself to communities that
share common interests
• Make invites personal
Be a Follower
Examples
• @Sherpasoftware• twitter.com/#!/sherpasoftware• https://www.linkedin.com/company/sherp
a-software• sherpasoftware.com/blog• facebook.com/sherpasoftware• plus.google.com/u/0/+Sherpasoftware
/posts
• Linkedin Groups• Email Management• Channel Partners
Getting Started - Monitoring How to Monitor• Set a routine• Make it a habit• Follow new people daily• Follow # (hashtags)• Organize your following (Twitter lists)
Getting Started - Notifications
Set up Notifications• Go to each tool and turn on the
notifications• Typically found in Settings/Options
Visit the sites
But isn’t that overwhelming?
Don’t be like this!
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Don’t get overwhelmed!
Be like this!
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KISS (Keep it Social Simple)• My 3 Favorites:• Hootsuite• Flipboard• Paper.li
• Other honorable mentions:• Ifttt• Scoop.it• TweetDeck
Examples
Final Tips
• You don’t have to contribute, at first
• Respond to requests to friend, follow or Connect
• Tune out the Noise• Share when you are ready to
give back• Think about your audience and
what might be useful
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