re-engaging with remarketing

Remarketing

What’s On Tap

A Little Background

OUTSIDE OF WORK?

The Classics

Introduction to

Remarketing

What Is it?

Serving ads Based On

Past Engagement

What’s the goal?

To Get Past Users Back to

the site & Complete the

initial desired action

How Does It Work?

By “cookie-ing” past

users

Is there more than One Kind?

Search Remarketing

Site Remarketing

CRM Remarketing

Email Remarketing

Site Remarketing

3 Components of

Site Remarketing

1. Google Tag Manager

Apply Universal Analytics

Implement Remarketing tags

Manage event tracking

Never bother the IT

Department Again

Apply Universal Analytics

2. Google Analytics

Audience Lists

Onsite Performance

3. Google Adwords

Campaign Dimensions

Bids

Budgets

Audience Targets

Ad Management

A Winning

Strategy

Audience Lists

Key Products & Services

High User Engagement

Traffic Source

Days Since Visit

Demographics

Negative

Audiences

Low User Engagement

Completed Transaction

Mobile Devices

Demographics

Get In The Mindset

Of Your Customer

Site Category Exclusions

Below the Fold

Adult Themes

Death & Tragedy

Error Pages

Parked Domains

Mobile Apps

Frequency Capping

Length Of Purchase Funnel

Promotional Period

Reach & Frequency Report

Ad Creative

Your Ad is a digital Billboard

& the Internet is the freeway

Design Your Ad To Stand Out

More of this

Less of this

Not A Designer?

You’re On their

time now

Q & A