realtime roi
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Partner at Webcom ApS - fine web since 1996Founder of Mentory
Co-author of the Danish Twitter book “Twitter - mass communication with140 characters”
Affiliated at The Danish Institute for Futures Studies
Startups produced by Webcom Labs:Mentory.com - global mentorship community
Eksperten.dk - largest IT community in ScandinaviaNodeville.com - visualizing semantic data relations
Natasha Friis Saxberg
Thursday, October 22, 2009
real time
RETURN ON INVESTMENT
Thursday, October 22, 2009
WHY DO WE DO IT?
Thursday, October 22, 2009
PROFILING
IT´S ALL ABOUT
Thursday, October 22, 2009
IT´S ALL ABOUT...
THE PERFECT ONLINE ME
RECOGNITIONThursday, October 22, 2009
IT´S ALL ABOUT ME
IN A SOCIAL RELATION
CURIOSITYThursday, October 22, 2009
SOCIAL WEB BEHAVIOR
profiling
recognition
curiosity
SOCIAL WEB BEHAVIOR MODEL: NATASHA FRIIS SAXBERG
Physiological
Safety
Love/belonging
Esteem
Self-actualization
Maslow´s hierarchy of needsThursday, October 22, 2009
Play by the rules ofAUTHENTICITY
Thursday, October 22, 2009
LISTEN!
Thursday, October 22, 2009
ACT!
Thursday, October 22, 2009
“The first rule of the Fight Club:Don´t talk about the Fight Club.”
Thursday, October 22, 2009
PRODUCTS ARE SYMPTOMS OF THE VISION
Thursday, October 22, 2009
WHY SHOULD CORPORATIONS DO IT?
Thursday, October 22, 2009
STRATEGY!
Thursday, October 22, 2009
HOW TO INTEGRATE
PROCESS: CUSTOMER SUPPORT
CASE SYSTEM
PHONE
EMAIL & CHAT
INTERNET FORM
TWITTER (AND OTHER SOCIAL SERVICES)
Thursday, October 22, 2009
HOW TO MEASURECASE - INNOVATION FROM CUSTOMER SUPPORT
BEFOREIDEAS PER MONTH
STARTGOALS
ACTIONMEDIA
EXP. IDEAS
MEASUREPER MONTH:
ACTION = RESULT?
EVALUATERESULT
ACTION
CUSTOMER SUPPORT - INNOVATION STRATEGIC GOALS
MEASURECHANGE IN ACTION =
MORE IDEAS?
Thursday, October 22, 2009
SHOW ME THE MONEY!
Thursday, October 22, 2009
SERVICE & SUPPORT
Thursday, October 22, 2009
WHY?
Thursday, October 22, 2009
MARKETING
Thursday, October 22, 2009
INNOVATION
Thursday, October 22, 2009
RECRUITMENT
Thursday, October 22, 2009
THE CAUSE
Thursday, October 22, 2009
AGGREGATE
Thursday, October 22, 2009
RETURN ON IGNORING
Thursday, October 22, 2009
?natasha@saxberg.dk
@nfsaxberg
natasha.saxberg.dkwebcom.dk
mentory.comtwitterbogen.dk
Thursday, October 22, 2009
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