red bull (mayuri)

Red bullMayuriSrivastavaJCASCKanpur

Introduction

A well known leading energydrink and beverages brand

in the market with its positivecustomer based brand equity.

“So How does Red bull become a leading brand in this competitive market?”

Red bull skillfully

connected with youtharound the globe and did it

differently than anyone else.

“How is Red bull differentiable

from the other brands?”

Red bull designed slender

shaped cans in silver and blue

colour .

Red bull

cans

Unique style and size

The content on

Red bull cans was

different from

traditional soft drinks.

“How Red bull communicated

with its customer”

Red bull developed an

integrated marketing

communication plan to reach its target audience

1.

Advertisements

Red Bull jumped into an

advertisement slogan

which was "it gives

you wings“

2.Events

Red bull Rampage

Red bull flugtag

Red bull Crashed ice

Red bull Snow thrill

3. Sports team

“Red bull paid more focus on

athletes as they need an

energy drink the most”

4. Endorsement

”Red Bull added celebrity

endorsements and

mainstream sport athletes to

its roster of endorsements”

Red bull

did it so

well.

Recap• How does Red bull become a leading brand

in this competitive market?

• How is Red bull differentiable from other brands?

• How Red bull communicated with its customer so well?