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Report on
Internet in India (I-Cube) 2011
© Internet & Mobile Association of India (IAMAI), 2011 All rights reserved. No part of this document may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India
GLOSSARY OF TERMS USED
Internet User Type
Socio-Economic Classification
Heaviness of Internet Usage
Active Internet Users: An individual who has used the internet at least once in the last 1 month
Active Mobile Internet Users: An individual who has used the internet using their mobile phones at least once in the last 1 month
Claimed Internet User / Internet Ever User: An individual who has used the internet at any point in time in the past
Claimed Mobile Internet User: An individual who has used the internet using their mobile phones at any point in time in the past
Internet Non-Owner: An individual who belongs to a household which does not own an internet connection.
Internet Non-User: An individual who has not accessed internet at any point in time.
PC Literate: An individual who knows how to use a PC. While this term does not signify the extent of PC usage, it means that a computer literate is able to work on a PC without assistance
Socio-Economic Classification (SEC)
A classification that indicates the affluence level of a household to which an individual belongs. SEC is defined by the education and occupation of the chief wage earner (CWE) of a household. SEC is divided into 8 categories – A1, A2, B1, B2, C, D, E1, E2 (in decreasing order of affluence).
Heavy Users: Those accessing the Internet for more than 16.5 hours per week.
Medium Users: those accessing the Internet for around 6.5 to 16.5 hours per week.
Light Users: Those accessing the Internet for less than 6.5 hours per week.
The top 4 cities in India interms of population i.e.Delhi, Mumbai, Kolkata
and Chennai
The next 4 top cities in Indiain terms of population i.e.
Bangalore, Hyderabad, Puneand Ahmedabad
Cities which are not a partof top 8 metros but have
more than 1 million population
Towns with populationbetween 0.5 million to 1
million
Towns with population ofless than 0.5 million
GeographicSegmentSmall Towns
Top 4 Metros Other 4 Metros
Small Metros
Non Metros
Kids studying in school and above 8years of age. They are in the agegroup of 8-17, although, a smallportion could be over 18 years.
Youths studying in college (graduate,post-graduate and doctoral). Most
students are in the age group of 18-25,although a small proportion will be
below 18 and over 25 years
Men in the age group of 36-58 years employed or
otherwise
Women in the age group of 21-58 years and employed outside
home
Women in the age group of 25-38 years of ageand are not working. This segment includeshousewives as well as non-working young
women who are not school or college goingstudents
Men in the age group of 21-35 years who are not school or college-goingstudents. This segment includes allthose who are employed as well as
unemployed
Young Men
School going Kids
College goingstudents
Older Men
Working Women
Non-Working Women
DemographicSegments
Summary ..........................................................................................................................................................................6
Internet growth in India ......................................................................................................................................................6
Growing Internet Population ...........................................................................................................................................7
Tapping the market in small towns .................................................................................................................................9
Penetration within Lower SECs ....................................................................................................................................10
Youngsters still driving internet growth in India .............................................................................................................11
Top Purposes of Accessing Internet .................................................................................................................................12
Frequency of Internet usage .............................................................................................................................................14
Internet Touch Points .......................................................................................................................................................16
Characteristics of Touch Points in households ..................................................................................................................18
Note on Mobile Internet access....................................................................................................................................19
Annexure: Study Methodology and Sampling Procedures..................................................................................................20
Target Segments..........................................................................................................................................................20
Sampling Procedures...................................................................................................................................................20
Face-to-Face Interviews...............................................................................................................................................21
Sample size of Households and Individuals covered for profiling...................................................................................21
CONTENT
Summary
- As of September 2011, there will be 112 Mn claimed Internet users: 88 million from urban cities and 24 Mn from rural
villages
o Compared to last year, there has been a growth of around 13%. The momentum is expected to hold up and by
December 2011, it is expected that there will be 121 Mn claimed Internet users
- Of 112 Mn claimed Internet users, there are 90 Mn (70 Mn in urban cities and 20 Mn in rural villages) users that use
Internet at least once a month (i.e. active Internet users)
o Home, as an access point, has grown by a large percentage compared to 2009. The usage of Cyber Café for
Internet access has reduced this year. Of the active Internet users in urban cities, 26.3 Mn access Internet through
their mobile phones. This has been the most recent change in the access behavior. It is expected that this trend
will continue to grow in the immediate future.
- Youngsters in India continue to drive Internet Usage in India. In usage of School Going Kids has seen a substantial rise.
This opens up the market for children aged below 18 year of age.
- Internet usage in Smaller towns continue to spike their dominance over Top 8 metros with a combined usage of more
than 60%
- Penetration in Lower SECs continues with 25% with people from SEC C status and 11% for the ones with SEC D and E
status.
- Emails, Education, Social Networking, Music and Text chatting are the most popular activities amongst Urban Internet
users.
- Of 79 Mn active Internet users, 87% of Urban Internet users use internet at least once a week.
Internet in India (i-Cube) 2011Page 1
Internet in India (i-Cube) 2011 Page 2
By our projections basis NRS 2006, 302 Mn individuals live in
the urban cities. Of these, 38% know how to operate a computer.
This number has grown from 32% in 2009. 72% of the computer
literates claim to have used the internet ever. 79% of these are
actively accessing the internet, at least once in the past one
month. The penetration of claimed internet users has grown
from 24% in 2009 to 27% of the total urban population.
Among rural villages in India, basis the projections over NRS
2006, there are 603 Mn individuals live in the villages who are
more than 12 years of age. Of these, 8% know how to operate a
computer. 36% of the computer literates claim to have used the
internet ever. 78% of these are actively accessing the internet, at
least once in the past one month. The penetration of claimed 1internet users is really low (around 3% ).
As of September 2011, there were 112 Mn claimed Internet
users in India. 88 Mn users are from urban cities and 18 Mn are
from rural villages. It is expected that by September 2011, there
will be 112 Mn Internet users in India – 88 Mn from urban cities
and 24 from rural villages.
In March 2011, India has witnessed an 18% rise in Active
Internet Users among urban cities, amounting to 65 million
across in country (See Figure, 'Urban Internet Users'). Numbers
of people who have Ever Used internet and are PC literates have
also grown to 82 Mn and 114 Mn respectively. This growth is
expected to continue and by September 2011, there will be 119
Mn PC literates and 88 Mn claimed Internet users – of which
there will be 70 Mn active Internet users who access Internet at
least once a month.
Among rural villages as of March 2011, there are 18 Mn claimed
Internet users and 14.3 active Internet users. It is expected that
the growth in the rural villages will be higher compared to urban
cities. It is expected that by December 2011, there will be 29 Mn
claimed and 24 Mn active Internet users.
GROWING INTERNET POPULATION
1For more details on the usage and other patterns please refer to our research on Internet in Rural India released in June 2011
302 Mn
114 Mn
Urban Population
Urban InternetActive
Internet Users
Total Computer Literate
ClaimedInternet
Users De
cem
be
r 2
01
1
Sour
ce: I
-Cub
e 20
11 e
stim
ates
Sour
ce: I
-Cub
e 20
11 e
stim
ates
Sep
tem
be
r 2
01
1
Ma
rch
20
11
Jun
e 2
01
1
Sou
rce:
Pro
ject
ion
s b
asi
s th
e N
RS
20
06
65Mn
70Mn
67Mn
73Mn
88Mn
92Mn
85Mn
82Mn
603 Mn
50 Mn
Rural Population
Rural InternetActive
Internet Users
Total Computer Literate
ClaimedInternet
Users De
cem
be
r 2
01
1
Sour
ce: I
-Cub
e 20
11 e
stim
ates
Sour
ce: I
-Cub
e 20
11 e
stim
ates
Sep
tem
be
r 2
01
1
Ma
rch
20
11
Jun
e 2
01
1
Sou
rce
: P
roje
ctio
ns
ba
sis
the
NR
S 2
00
6 (
>1
2 y
ea
rs)
14Mn
20Mn
17Mn
24Mn
24Mn
29Mn
21Mn
18Mn
53 59 62 65 7285 87 95 98
106114 117 119 123
9288858278737163
57504642
3216
1121
29 3236
42 4652 55
5955 57 70 73
Dec-11Sep-11June-11Mar-11Sep-10Mar-10Sep-09Mar-09Sep-08Mar-08Sep-07Mar-0720062004
PC Literate Claimed Internet Users Active Internet Users Estimations
Base : All India (Urban) (All figures in Million)
Urb
an In
tern
et U
sers
5.55.85
7.4510.6
15.221.4 24
29
2420
17
12.18.55.53.73.3
Dec-08 Dec-09 Dec-10 Dec-11Jun-09 Jun-10 Jun-11 Sep-11
EstimationsClaimed Internet Users Active Internet Users
Base : All India (Rural) (All figures in Million)
Rura
l Int
erne
t U
sers
While the 18% hike in the total Active Internet Users appears to
be satisfactory, a look at past six years trend unveils the
gradually approaching saturation (See figure, Growth
percentage in Active Internet users). While the growth levels
approach stagnancy, the dynamics with Internet continue to
take shape to accommodate India as a universally acceptable
Media vehicle.
The penetration of telecommunications industry pan-India is
evident and widely appreciated. As on today, all telecom
operators have introduced Internet at affordable prices within 2various geographies they operate in . Ad campaigns specific to
geography, especially smaller towns however remain
unexplored by the media industry and deserves attention.
Continuing trends from previous years, internet has been
constantly impacting lives of small town residents (See Figure,
'Increasing Penetration Smaller Town'). The smaller towns
continue to showcase grouped dominance over the Top 8
metros. Despite this fact, the Ad spends in the media industry
are surprisingly not focused geographically. The long-tailed
smaller towns are yet to be exploited by the occupants of the
entire media industry's value chain.
From 29% in 2006 to 37% in 2011, the towns with a population
of less than 5 Lakhs, today, have in fact the highest contribution
within the Urban Groups.
Interestingly, but quite obviously the soar in numbers for smaller
towns has impacted the socio-economic penetration too.
Internet User Breakup across Top 8 Metros and Rest of India;
Mumbai leads among all top 8 metros Of the total claimed
internet users, 34% reside in the top 8 metros with the majority
in Mumbai closely followed by Delhi and NCR.
In 2011, people belonging to SEC C, D and E have recorded an all
time high in Internet usage with a combined 36% usage (See
figure, 'Increasing Penetration within Lower SECs'). However, it
must be noted that although the lower SECs have a sizeable
usage amongst urban internet users, the penetration among
them is still low given the high population bases in these cities. People of both, SEC A and B backgrounds continue to use internet
consistently.
Growing Literacy rates within the country can increase the concentration of lower SECs in the Internet Usage map, but more
TAPPING THE MARKET IN SMALL TOWNS
PENETRATION WITHIN LOWER SEC
2 st Department of Telecommunications, 2009, List of Existing ISP licenses, Accessed http://www.dot.gov.in/isp/ISP_licences_31.12.09.doc, on 31 May 2011.
32 Mn 46 Mn 63 Mn50 Mn 82 Mn
37%36%30%29%29%
10% 12% 12%12% 11%
18%18%21%21%20%
41% 38% 37% 34% 35%
Up
to
10
Lakh
to
wn
sM
etr
os
2006 2007 2008 2009 2011
Less than 5 lakh towns5-10 lakh townsTop 8 Metros Other Metros
Base : All India Internet Ever Users (Urban) (All figures in Million) [As of March 2011]
Incr
easi
ng
Pen
etra
tio
n S
mal
ler
Tow
ns
Claimed InternetUsers
Active InternetUsers
8.1 Mn
82 Mn 65 Mn
6.2 Mn
6.2 Mn 5.0 Mn
2.4 Mn
2.2 Mn2.9 Mn
3.0 Mn
2.2 Mn
2.2 Mn
1.8 Mn
1.7 Mn
1.7 Mn
1.9 Mn
2.0 Mn
1.2 Mn
11.6 Mn14.3 Mn
9.0 Mn
9.1 Mn 7.5 Mn
7.4 Mn
SMALL TOWNS
NON-METROS
SMALL METROS
PUNE
AHMEDABAD
BANGALORE
HYDERABAD
CHENNAI
KOLKATTA
DELHI + NCR
MUMBAI
16.1 Mn21.0 MnTowns with less
than 2 lakhspopulation
Top
8 M
etro
sR
est
of
Ind
ia
Sour
ce: I
-Cub
e 20
11 e
stim
ates
[As
of M
arch
201
1]
Internet in India (i-Cube) 2011Page 3
interestingly it also increases the concentration in demographics.
While Internet Usage within the older men's segment along with
women continues to gauge constant stability, the newer
generation dominates the usage. More than 75% of Internet
Usage is still driven by youngsters that include Young men,
School and College going students (See figure, 'Youth still drives
the Internet usage'). The contribution shared fairly amongst,
- School Going Kids - 21%
- College Going Kids – 27%
- Young Men – 27%
While the usage by both, College Going Kids and Young Men
have taken a slight dip compared to 2009, School Going kids
have started using internet more than they've ever had in the
past decade owing to the now existent e-learning services and
Educational information available on the Internet. This growth
gives rise to the anticipation of the various ad campaigns
catering to the younger audience.
YOUNGSTERS DRIVING INTERNET GROWTH IN INDIA
10% 7% 8%
8% 7%
6%6% 6% 7% 8%
7%8%11%11%9%9%
13%15% 17% 15%
15% 14%13% 11%
26% 26% 27% 32%33%
30%28%
27%
23% 27% 26%26% 21% 27%
27%
30%
21%14%12%14%12%15%16%19%
75%
You
th s
till
dri
vin
g th
e In
tern
et
Usa
ge
2001 2003 2004 2006 2007 2008 2009 2011(28 Mn)
Non Working WomenWorking WomenOlder MenYoung MenCollege Going StudentsSchool Going Kids
Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities |2004: 22 Cities | 2000-2003: 16 Cities [As of March 2011]
32 Mn 46 Mn 50 Mn 63 Mn
11%
82 Mn
9%5%3%
21%23%
23% 25% 25%
32%32%
32%
20112009
SEC C SEC D&ESEC BSEC A
20082007
Base : All India Internet Ever Users (Urban) (All figues in Million) [As of March 2011]
32%33%35%
42% 39% 37% 33%
SEC
A +
BSE
C C
+ D
+ E
Incr
easi
ng
Pen
etra
tio
n w
ith
in L
ow
er S
ECs
Internet in India (i-Cube) 2011 Page 4
In the 30 urban cities wherein the survey was conducted, 89% use it to access emails, 71% use it for social networking activities (such
as making friends and staying in touch), 64% access it to search education-related content, 55% use Internet for chatting purposes
and 49% access videos, music and images.
The usage pattern differs among rural Internet users. Among the survey conducted in 7 states, 46% use Internet for accessing music,
videos and images, 38% use it for email and communication activities, 29% access it for getting general information and 27% use
Internet to access content related to education.
%
46
% % %
38 29 27
Mus
ic /
Vid
eos
/ Ph
otos
Gen
eral
Info
rmat
ion
Sear
ch
Emai
ls /
Cha
t
Educ
atio
n
million7.8 Active
InternetUsers
Vario
us P
urpo
ses o
f Acc
essin
g In
tern
et (R
ural
)
Base: Active Internet User (Rural), 2011 - 7 States [As of Dec 2010]
28million
ActiveInternetUsers
89 71 64 55 49
% % % % %
Em
ails
Ed
uca
tio
n
Soci
al N
etw
ork
ing
We
bsi
tes
Text
/ V
oic
e /
Vid
eo
Ch
at
Mu
sic
/ V
ide
os
/ P
ho
tos
Var
iou
s P
urp
ose
s o
f A
cces
sin
g In
tern
et (
Urb
an)
Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]
Top Purposes of Accessing Internet
Internet in India (i-Cube) 2011Page 5
With a rising number websites availing a variety of offerings at
the stroke of a few finger tips, Internet delivers inimitable value
to its users across the country. As on 2011, a healthy 87% of
people use Internet at least once a week (See figure,
'Frequency of Usage').
Internet Users are spending more time online engaging in
activities that help avoiding,
- Physical travel
- Paper work
- Meetings
- Going to Travel Agents
- Taking special trainings
Internet has seeped into everyone's lives and has become an
integral part of it. We can see a higher percentage of Medium
users (those accessing internet for around 6.5 to 16.5 hours per
week) among all the demographic segments, particularly the
non-working women (See figure, 'Heaviness of Usage'). The
reasons could be the increased availability of better modes of
communication, social networks and their popularity. Around
one third of Young men and Working women are heavy users
(those accessing internet for more than 16.5 hours per week).
The new users have come up as light users of internet (those
accessing internet for less than 6.5 hours per week).
The need to stay in touch with friends and loved ones is the main reason pushing the users onto the internet bandwagon. The
proliferation of social networking is another reason which can be attributed to the increased heaviness of usage.
With this growth, and the introduction of better infrastructure for connectivity, Internet is going to be the medium of choice across
demographics. Hitherto a niche privilege, it will be interesting to see how internet is accepted by the masses.
Base : 28 Mn Active Internet Users in 30 Cities: 2011 [As of March 2011]
College GoingStudents
Young Men Older Men Working Women Non WorkingWomenLight UserMedium UserHeavy User
12%
School Going Kids
Incr
ease
d U
sage
acr
oss
Dem
ogra
phic
Gro
ups
24%30% 28% 31%
63%
48%50%55%60%
28%16% 16%
22% 21% 23%
60%
14%
Frequency of Internet usage
2006 2007 2008 2009 2011(28 Mn)
Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities[As of March 2011]
Daily 4-6 times/week 2-3 times/week Once a week 2-3 times/month Once a month
Freq
uen
cy o
f U
sage
28% 25% 24% 28% 28%
20%19%20%19%18%
24% 27%23%23%22%
18% 18%15% 15% 12%
7%11%11%12%13%
4% 3% 2% 2% 2%
87%
Internet in India (i-Cube) 2011 Page 6
#: The details do not cover large corporations or conglomerates+: Approximation from past data collected in March 2010*: As Active Internet users access Internet from multiple avenues/entities, a total figure cannot be highlighted
**: Since an aggregate figure for Active Internet user cannot be highlighted, the overall ratio can also be not computed
UrbanHouseholds
Micro & SmallMediumEnterprises
Schools/Colleges/Institutes
Cyber Cafes
Public Access -CSC, Panchayat
904,470
189,572
5,500,000+
30,987,382
21,019,424 10,687,835
3,367,000
393,213
150,745
94,786
150,745
94,786
314,571
2,600,000
8,709,898
1:148
37,170,032
16,365,778
2,933,107
1:6
1:3.50
1:9
1:190
14,300,000
28,568,523
* **11,870,00058,600,848 14,692,366Total
Entities PC InstallBase
InternetConnections
ActiveInternetUsersTouched
Broadband(BB)Connections
BB: ActiveInternet UserRatio
Internet and Broadband connection details as of March 2011 #
INTERNET TOUCH POINTS
Apart from impacting the overall Internet penetration, the recent
upheaval of technology (especially with mobile connectivity)
has stirred the dynamics of different access points of Internet in
India. Mobile Internet has featured claiming an evident 9% usage
(See figure, 'Different Access Points'). Consequently, office
usage has taken a sizeable dip of 8% units. The reversal of usage
metrics between Cyber cafés and Home, is indicating an ended
of dominance for the former. In addition to the deeper and easier
reach of Inter Service Providers (ISPs), mandates for adhering
to stricter security measures in Cyber cafés may have prompted
this change.
Although the growth of Active Internet users has been showing a
steady upward trend, to achieve the overall objective of making everyone digitally literate an examination of various touch points is
required. Households in urban cities have more than 8.7 Mn broadband connections and around 37.1 Mn users utilize these
connections to access Internet. Effectively, 3.50 individuals in every household are using a broadband connection. Similarly, there are
6 and 9 individuals accessing Internet through a broadband connection from their companies and educational institutes, respectively.
While they are important for disseminating the broadband connections, the overall potential of increasing the BB:user ratio is really
limited.
The most telling effect is visible among public access points such as cyber café and CSCs. Given the nature of these installations, a
single broadband connection provides a large base of users to accessing Internet. Cyber cafés are slowly reducing in numbers among
top metro cities; they are still prevalent in smaller cities. CSCs provide an effective option in Rural areas and through this avenue a
large pool of villagers could get digitally literate. Both of these options have a large ceiling to grow and include more users as the
implementations grow.
Excluding large corporations and conglomerates, there are nearly 58.6 Mn install base of PCs. Across entities, there are 14.7
Internet connections and 11.87 Broadband connections.
Base : Active Internet User (Urban) | 2011: 30 Cities | 2009: 31 Cities | 2008: 30 Cities | 2006: 26 Cities |2004: 22 Cities | 2000-2003: 16 Cities [As of March 2011]
Cyber cafe Home Office Mobile School/College Others
30%
30%
19% 20% 20% 22%25% 27% 30% 22%
37%
37%27%
23%26%
37%
30%
36%39%
31%27%
23%
52%44%
43%
22%
6%
8%
46%
9%
2000 2001 2003 2004 2006 2008 2009 2011(28 Mn)
2007
Dif
fere
nt
Loca
tio
ns
(Ma
in A
cce
ss)
3%3%4%
2% 2% 2%5% 6%
1%8%
2%7%
2%3%
4%4%
Internet in India (i-Cube) 2011Page 7
Among nearly 10.7 Mn Internet connections in the households, 82% have a broadband connection. Of which, 54% access
Internet primarily at 256 Kbps or lesser speeds (although a very small proportion). 34% access Internet between 256 Kbps and
1 Mbps speeds and 12% access Internet at 1Mbps or higher speeds. Around 12% of these broadband connections are through
dongles or data cards and 88% use it through a wire line connection.
CHARACTERISTICS OF TOUCH POINTS IN HOUSEHOLDS
PC / Laptop Onwershipamong Households (HHs)
21.01 Mn
Internet Connection (HHs)10.69 Mn
Broadband Connection(HHs)
8.71 Mn
82% of the Internet Connections
I-Cube March 2011
51% of thePC Owners
WirelessConnection(Datacards,
Dongles)1,030,004
[12%]
Between 256 kbpsand 1 Mbps2,941,946
[34%]
More than 1 Mbps
1,064,742[12%]
Less than or Equalto 256 Kbps4,703,210
[54%]
Type of Connections
Internet in India (i-Cube) 2011 Page 8
TARGET SEGMENTS
SAMPLING PROCEDURES
For sampling purposes, we extensively used the previous rounds of the I-Cube reports that have laid down the universe of the Claimed and Active
Internet Users in the country.
Census of India 2001 indicates that there are 35 Cities with more than 1 million population in India. In this round of survey, we have covered all the top
8 Metros as well as other 22 cities
Below are the cities that have been covered in this research:
Quota sampling procedure was followed to cover households belonging to SEC A, B and C category in each of the 31 cities short-listed and
SEC A, B, C, D & E in each of the top 8 metros
Selection of households was made based on random starting addresses identified from electoral rolls
Care was taken to ensure even geographical spread in identifying the starting addresses across the cities selected
Based on this household survey, we managed to profile individuals in terms of age, gender, occupation, education, computer knowledge &
Internet use
From all the individuals in household, we asked the question
· Whether they have used PC
· Whether they have used Internet ever
· Whether they have accessed Internet in last one month.
We identified those saying “Yes” to all the above as an Active Internet User. These Active Internet Users were administered the detailed
interviews for Internet Usage
Cities by Strata Top 4 Metros Delhi, Mumbai, Chennai & Kolkata
Other 4 Metros Bangalor e, Hyderabad, Ahmedabad & Pune
Small Metro (More than 1 Million Pop.)
Patna, Cochin, Baroda, Lucknow, Ludhiana, Coimbatore,
Jaipur, Indore, Surat, Nagpur, Vishakapatnam, Faridabad
Non Metro (Between 0.5 to 1 Million Pop.)
Guwahati, Bhubaneshwar, Raipur, Chandigarh
Small Town (Less than 0.5 Million Pop.)
Kolhapur, Bellary, Thrissur, Panipat, Gurgaon, Noida
ANNEXURE: STUDY METHODOLOGY AND
SAMPLING PROCEDURES
Internet in India (i-Cube) 2011Page 9
FACE-TO-FACE INTERVIEWS
SAMPLE SIZE OF HOUSEHOLDS AND INDIVIDUALS COVERED FOR PROFILING
LISTING QUESTIONNAIRE
DETAILED INTERVIEW
Does not Know PC Knows PCKnows PC
+Accessed Internet Ever
Knows PC+
Accessed Internet in lastone month
Non User PC User Claimed Internet User Active Internet User
Cities HHs Individuals
Cities HHs Individuals
Top 4 Metros Mumbai 779 3,125 Jaipur 495 2,033 Small MetrosDelhi & NCR 1,504 5,823 Indore 571 1,729
Kolkata 1,104 4,129 Surat 497 2,020
Chennai 1,003 3,570 Nagpur 499 1,926
Next 4 Metros Bangalore 726 2,255 Vishakapatnam 500 1,644
Hyderabad 789 2,658 Guwahati 480 1,650 Non MetrosAhmedabad 741 2,694 Bhubaneshwar 481 1,808
Pune 494 2,144 Raipur 479 1,947
Small Metros Patna 494 1,868 Chandigarh 482 1,734
Cochin 523 1,947 Kolhapur 394 1,526 Small TownsVadodara 498 1,712 Bellary 410 1,505
Lucknow 494 1,835 Thrissur 415 1,588
Ludhiana 492 1,707 Panipat 439 1,674
Coimbatore 495 1,630 Total 16,278 59,881
Internet in India (i-Cube) 2011 Page 10
About IMRB International and IAMAIe-Tech Group | IMRB (a specialist unit of IMRB International) is a research based consultancy offering insights into IT, Internet, Telecom & emerging technology space. Our continuous link with industry and a constant eye on the pulse of the consumer ensures that we can decode the movements of technology markets & consumers. To our clients we offer an understanding of the present market environment and a roadmap for the future.
Contact Details
eTech Group | IMRB
IMRB International
'A' Wing, Mhatre Pen Building
Senapati Bapat Marg, Mumbai
Tel: (91)-22-24233902
www.imrbint.com
Research Team for this Report
Balendu Shrivastava, Group Business Director
( )
Tarun Abhichandani, Group Business Director
( )
Abheek Biswas, Research Manager
Meheer Thakare, Research Manager
balendu.shrivastava@imrbint.com
tarun.abhichandani@imrbint.com
About Internet and Mobile Association of India (IAMAI)
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development. The association's activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry. Founded in January 2004 by leading portals in India, IAMAI in the only specialized industry body in India representing the interests of online and mobile value added services industry.
Contact DetailsDr. Subho Ray, President, IAMAI 406, Ready Money Terrace, 167, Dr Annie Besant Road, Mumbai - 400 018
Tel: +91-22-24954574 | Fax: +91-22-24935945 | http://www.iamai.in
Report on
Internet in India (I-Cube) 2011
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