research on the font of the logo

Research on the Font of Logo

By: Shahrukh Hussain

Introduction A font is the combination of typeface and

other qualities, such as size, pitch, and spacing. For example, Times Roman is a typeface that defines the shape of each character.

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

Research I have researched on the fonts to select

one for my band’s logo. I have short-listed four fonts (Pieces of Eight, Haunting Attraction, Riven and Sell Your Soul) in total, as shown in the upcoming slides. Band’s name preview in the specific font is also shown after every slide.

Pieces Of Eight

Haunting Attraction

Riven

Sell Your Soul

Selected Font I have selected Riven for my band’s logo

as it is a such type of font which represents the rock genre and it is an appealing font as well. This is how the band’s name “Invoke” will look like: